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Carry · 1 day ago

Growth Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$100K/yr - $120K/yr

2+ years exp

Carry is a company that helps business owners and high earners build wealth through smarter tax optimization. The Growth Marketing Manager will own the conversion and lifecycle engine, responsible for turning attention into scalable revenues through website optimization, funnel experimentation, and email automations.

Financial ServicesWealth Management

Responsibilities

Own the conversion performance of carry.com, including homepage, product pages, pricing, trust, and CTAs

Diagnose friction across the full customer journey from first interaction to paid conversion and retention

Design and run a continuous experimentation roadmap to improve conversion rates, activation, and revenue per visitor

Write and iterate on high-performing conversion copy for landing pages, funnels, and lifecycle emails

Build and optimize lifecycle email automations, including onboarding, lead nurture, upsells, renewals, and win-back flows

Turn email into a core revenue and activation channel, not a broadcast or newsletter-only surface

Partner closely with design, engineering, content, and leadership to ship improvements quickly

Own funnel and lifecycle metrics end-to-end, using data to decide what to fix, test, and scale next

Qualification

Conversion optimizationLifecycle marketingEmail automationCopywritingData analyticsFintech knowledgeGrowth marketingCustomer psychologyFunnel experimentation

Required

A growth marketer with taste. You know what 'good' versus 'great' conversion looks like, and you can feel friction before the data confirms it

Deeply fluent in fintech or regulated products (2+ years required). You understand how trust, compliance, and education affect conversion in financial products

A marketer who loves systems. You think in funnels, journeys, triggers, and experiments and you design things to compound over time

Equally comfortable writing copy and reading dashboards. You can move from headline → automation → metric without dropping context

A hands-on operator. You don't outsource thinking or execution. You ship, test, learn, and iterate yourself

Obsessed with customer psychology. You care about why people hesitate, what questions block action, and how education drives better decisions

Motivated by impact. You want clear ownership, clear numbers, and the satisfaction of watching a system you built outperform month after month