SAP · 4 days ago
Product Marketing Senior Consultant
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$144K/yr - $246K/yr
8+ years expSAP is a leader in end-to-end business application software and related services, and they are seeking a visionary product marketing leader to define and elevate the solution story for SAP Customer Experience (CX). This role involves owning the narrative strategy and developing high-impact content that conveys the value of SAP CX within the broader SAP ecosystem.
AnalyticsBusiness IntelligenceBusiness Process Automation (BPA)ComputerData ManagementFinanceSoftware
Responsibilities
Own the master storyline. Define the “why us” and “why now” across all CX products with messaging frameworks and narrative documents
Develop persona-based and vertical messaging frameworks that guide content creation for different buyers, audiences and markets
Lead message validation and refinement through advanced market research and AI-driven testing tools
Track and report CX brand accolades and momentum metrics, delivering quarterly updates to strengthen solution positioning and storytelling impact
Create an maintain the “source of truth” messaging and content “toolkit” so GTM, Campaigns, Field Marketing and Executive Communications can tailor content without breaking the story
Partner with Product Marketing and GTM teams to translate messaging into compelling customer-facing content
Architect the core pitch deck. Be the owner of the master narrative deck used across all teams, updating it as strategy evolves
Partner with Technical Product Marketing to produce high-impact videos, sizzle reels, and demos that convey SAP CX solution narrative
Drive consistency in how we tell the SAP CX story — ensuring every deck, assets and campaign ladder back to our core narrative
Guide and edit content created by other PMMs or agencies to ensure narrative cohesion, visual clarity and alignment with our brand tone
Oversee quarterly updates to SAP CX web pages and related GTM content to maintain relevance and accuracy
Drive end-to-end content strategy for flagship event keynotes, highlighting product innovations and strategic narratives in partnership with Technical Product Marketing
Ensure SAP CX solution messaging and value proposition are prominently featured in opening keynotes at flagship SAP conferences
Lead content refreshes for regional events and industry shows, packaging materials into scalable “Event in a Box” formats
Qualification
Required
8+ years of experience in product marketing or related roles focused on messaging and content development, preferably in enterprise software or SaaS
Proven success in developing strategic narratives and sales enablement content
Strong understanding of CX technologies and GTM strategies
Experience with AI-based message testing and brand research tools
Excellent collaboration and stakeholder management skills
Excellent writing, storytelling and presentation capabilities
Preferred
Experience working in a matrixed organization with cross-functional teams
Familiarity with SAP's ecosystem and CX portfolio
Background in executive communications or keynote content development
Benefits
SAP North America Benefits
Company
SAP
SAP provides enterprise application software to various industries, including consumer, discrete manufacturing, public services.
10001+ employees
H1B Sponsorship
SAP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (1)
2023 (3)
2022 (3)
2021 (3)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$1.3BKey Investors
Elliott Management Corp.
2019-04-24Post Ipo Equity· $1.3B
2015-06-01Grant· $1.37M
1998-08-03IPO
Leadership Team
Christian Klein
CEO & Member of the Executive Board
FILIPPO Murroni
CTO at PLAT.ONE, An SAP Company
Recent News
2026-01-16
2026-01-16
2026-01-16
Company data provided by crunchbase