Microtech Knives · 6 days ago
E-Commerce Growth and Merchandising Manager
Mills River, NC
Full-time
Onsite
Entry, Mid Level
$65K/yr - $80K/yr
2+ years expMicrotech Knives is seeking a hands-on E-Commerce Growth & Merchandising Manager to support and scale our direct-to-consumer digital business. This role is execution-focused and responsible for the daily operation, merchandising, and optimization of Microtech’s website, ensuring a premium customer experience and driving conversion.
Consumer GoodsOutdoorsSports
Responsibilities
Daily Website Merchandising & Product Management
Publish new products, restocks, and limited releases on the website
Remove sold-out, retired, or unavailable items daily
Manage product setup including:
Pricing (as approved)
Variants
Inventory status
Availability messaging
Maintain accurate product sequencing and visibility for drops
Ensure a clean, premium customer experience at all times
Website Optimization & Conversion Support
Optimize product pages, collections, and checkout flow to improve conversion
Identify friction points in the customer journey
Support CRO initiatives using analytics, heatmaps, and testing
Improve metrics such as:
Conversion rate
Revenue per session
Average order value
Email & SMS Execution
Execute and manage lifecycle flows including:
Abandoned cart
Post-purchase
Back-in-stock alerts
Drop and release notifications
Segment customers (new, repeat, collectors, VIPs)
Support repeat purchase and retention growth
Traffic & Campaign Support
Support paid and organic traffic efforts in partnership with Marketing
Ensure website readiness for campaigns and drops
Monitor performance and flag issues impacting conversion or ROI
Help ensure traffic quality aligns with premium brand standards
Analytics & Reporting
Track and report on key performance indicators including:
Website revenue
Conversion rate
Email/SMS contribution
Product-level performance
Provide insights and recommendations to leadership
Maintain dashboards and performance summaries
Cross-Functional Collaboration
Partner closely with Marketing to execute campaigns effectively
Provide feedback on what is converting and what is not
Coordinate with Operations to align product availability with site execution
Document processes and best practices for scalability
Qualification
Required
2–5 years of experience in e-commerce, digital operations, or growth-focused roles
Hands-on experience updating and managing products on an e-commerce website
Familiarity with: Shopify or similar platforms, Email/SMS tools (Klaviyo or similar), Web analytics (GA4 or equivalent)
Strong attention to detail and comfort with daily execution work
Ability to work onsite and support frequent product changes
Analytical mindset with interest in performance and optimization
Preferred
Experience with limited-release, drop-based, or enthusiast brands
Understanding of premium or collector-driven commerce
CRO, A/B testing, or merchandising experience
Comfortable working independently with accountability
Company
Microtech Knives
Microtech Knives offers a wide range of automatic knives, folding knives and fixed blade knives to choose from.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Melinda J.
Human Resources Business Partner
Recent News
Outdoor Holding Company
2025-09-29
Company data provided by crunchbase