Paula's Choice Skincare · 7 hours ago
Senior Director, Retention & Acquisition
Seattle, Washington, United States
Full-time
Hybrid
Director/Executive
$215K/yr - $230K/yr
15+ years expPaula’s Choice is a global skincare leader redefining beauty through science-backed products and a customer-first approach. We are seeking a Senior Director of Retention & Acquisition to own and evolve our end-to-end customer growth strategy across omni-channel touchpoints. This role requires a holistic view of the customer journey, from first touchpoint to long-term loyalty, while leading a high-performing team and driving a culture of ownership and results.
Health Care
Responsibilities
Own the full customer lifecycle: Develop integrated strategies across DTC, marketplace, and wholesale channels to attract, convert, and retain high-value customers
Customer acquisition: Scale paid media budgets across diverse channels (search, social, affiliate, TV, audio, OOH) while optimizing CAC and contribution margin across all sales channels
Retention & loyalty: Advance lifecycle marketing through segmentation, automation, and loyalty programming to deepen engagement, increase repeat purchase rates, and maximize CLV
Marketplace & wholesale growth: Partner with marketplace platforms (e.g., Amazon) and wholesale accounts to optimize acquisition, retention, and joint marketing strategies. Ensure alignment of brand messaging and customer experience across partners
Diagnose & unlock growth: Analyze funnel friction points, marketing performance, and customer behavior across channels to surface challenges and opportunities—then design and execute strategies to accelerate profitable growth
Market expansion: Identify and activate growth levers in the U.S. and other priority regions, tailoring messaging, media, and product focus by market and channel
Elevate personalization: Partner with CRM and product teams to deliver personalized journeys that connect acquisition with retention, ensuring seamless customer experiences across DTC, marketplace, and wholesale
Cross-functional collaboration: Partner with Creative, Brand, Merchandising, Analytics, and Finance to co-own revenue-driving strategies, product prioritization, and GTM planning
Bridge digital and physical: Develop strategies that connect online and offline experiences, including driving foot traffic, supporting store launches, and optimizing omni-channel conversion
Executive leadership: Act as a thought partner to the C-Suite, shaping growth vision, aligning cross-functional priorities, and presenting clear business cases to senior leadership
Innovation & experimentation: Champion a test-and-learn culture, leveraging data, technology, and emerging channels to stay ahead of market trends
Qualification
Required
15+ years of progressive growth and marketing experience, ideally with omni-channel consumer brands in high-growth environments
Proven ability to lead and inspire performance-driven teams across acquisition, lifecycle, marketplace, and performance marketing
Deep understanding of full-funnel marketing, customer segmentation, and lifecycle optimization across multiple channels
Strong track record of scaling paid media budgets and optimizing retention programs to drive CLV
Experience expanding brands in NAM/AU markets, with a playbook for localizing strategy and scaling impact across DTC, marketplace, and wholesale
Exceptional fluency with martech and measurement tools (GA4, Segment, Klaviyo, Looker, Power BI)
Confident communicator who distills complex data into clear narratives and business cases for senior leadership
Passion for innovation, test-and-learn culture, and accountability to results
Preferred
Local candidates are preferred for in-person collaboration
Benefits
Generous paid time off, including time off to volunteer
Learning and development resources to support personal and professional growth
Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
Did we mention we’re a dog-friendly office?
Company
Paula's Choice Skincare
WE KNOW SKIN. All facts, no fluff. Since 1995. We are Paula’s Choice Skincare, a global skin care company founded in the US (Seattle) in 1995.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-06-14Acquired
Leadership Team
Erika Kussmann
Chief Executive Officer
Tina Pozzi
Chief Marketing Officer
Recent News
Company data provided by crunchbase