Red Bull · 1 week ago
Manager, National Field Marketing
Santa Monica, CA
Full-time
Onsite
Mid Level
$85K/yr - $128K/yr
3+ years expRed Bull is a leading brand in the beverage industry, and they are seeking a National Manager of Field Marketing to drive the execution of their local field marketing strategy. The role focuses on aligning national priorities with regional implementation, ensuring consistency across teams, and fostering brand loyalty through impactful activations.
Food and BeverageWholesale
Responsibilities
Collaborate with the National Director of Field Marketing to break down global and national strategies into clear and actionable deliverables for regional teams
Convert Student and Field Marketing priorities into practical, localized field playbooks, calendars, and tools or resources
Assist in the implementation of strategic programs across Field Marketing, ensuring consistency at the national level while allowing for regional customization
Work cross-functionally to establish key success metrics and KPIs for significant field programs, events, and nationwide initiatives, including trial-driving efforts and occasion-based activations
Collaborate with national marketing teams across sports, culture, branding, and media to identify key national programs that can be tailored for impactful localized implementation
Support the annual Field Marketing business planning process by providing guidance, structure, and leading national workshops to gather regional insights that help elevate field-generated ideas
Identify opportunities to scale locally-developed initiatives such as "small fires," sampling efforts, creative hacks, and event toolkits to drive replication across the United States
Take ownership of national "field-first" initiatives by preparing briefs, timelines, and training materials, while fostering cross-functional collaboration with other brand marketing divisions
Carry out field visits and performance evaluations with Field Marketing Managers (FMMs) to ensure optimal execution and adherence to brand standards
Collaborate with regional teams to uphold high standards in product trials, event quality, and efforts aimed at enhancing mental and physical accessibility among local consumers
Track key program performance indicators (KPIs) and work with FMMs to ensure accountability and implement actionable plans
Advocate for a strong field marketing presence during moments of consumption and enhance executional capabilities for sampling and brand image-building activities
Serve as a liaison between Field Marketing, Brand, Culture, Sports, and Commercial teams to ensure smooth collaboration and effective execution
Develop training materials and lead national alignment meetings to ensure regional teams are well-prepared with updated tools, campaigns, and insights
Assist in the recruitment, onboarding, and professional development of Field Marketing team members, particularly new Field Marketing Specialists (FMS) and Junior FMS
Work closely with the Talent team and Directors of Field Marketing to create standardized national training modules and performance evaluation frameworks
Qualification
Required
A Bachelor's degree is required
3 years+ of marketing experience, ideally within the field of Field Marketing
Fluency in English is essential; proficiency in additional languages is considered advantageous
The position requires strong abilities in planning, prioritization, and project management
A deep understanding of the operations and strategy behind the Red Bull Student Marketeer program is necessary
Candidates must demonstrate leadership capabilities to inspire and unite teams towards achieving a common goal
Exceptional skills in verbal, written, and online communication are required, including competence in presentation delivery, news/feature writing, and design
A creative mindset paired with an attention to detail, as well as the ability to maintain a broader perspective, is essential
An analytical approach is valued
Applicants must have the ability to meet demanding deadlines consistently
The role involves living and embodying the Red Bull brand in both professional and personal settings
Benefits
Comprehensive Medical, Dental and Vision Plans
401k Match
Family Leave
PTO & Paid Holiday Schedule
Pet, Legal, and Life Insurance
Tuition Reimbursement
Company
Red Bull
Red Bull is a beverage company that offers energy drinks.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jennifer Tetrick
Senior Communications Manager
Recent News
Morningstar.com
2026-01-23
The Express Tribune
2026-01-21
2026-01-19
Company data provided by crunchbase