UiPath · 1 day ago
Product Marketing Manager, Agentic Testing
Austin, TX
Full-time
Hybrid
Mid Level
$130K/yr - $160K/yr
3+ years expUiPath is a company dedicated to the transformative power of automation in enterprise software. The Product Marketing Manager will focus on increasing product awareness and engagement among testing and developer audiences, while collaborating cross-functionally to define strategies and content across marketing channels.
Agentic AIArtificial Intelligence (AI)Business IntelligenceBusiness Process Automation (BPA)Developer ToolsEnterprise SoftwareMachine Learning
Responsibilities
Produce thought leadership and product-related materials in the form of customer-facing-decks, web pages, blogs, white papers, eBooks, videos, and other go-to-market collateral
Lead and develop go-to-market plans for UiPath Test Cloud and particularly targeting application testing and quality assurance personas
Conduct and leverage market research, competitive analysis and assess the market landscape to identify ideal opportunities, and design forward-thinking approaches for each market segment
Identify the best buyer and user personas and be able to position UiPath’s offering accordingly
Craft UiPath’s positioning and messaging that differentiates our offerings
Function as a bridge between product and sales to simplify product features into tangible customer benefits. Develop enablement assets and training materials including sales plays, battle cards, demo training videos, and playbooks
Attend relevant events and meet-ups representing UiPath as the face of emerging and advanced technologies
Collaborate with the product team to help drive near and long-term product roadmap
Operate as the coordinating force of our integrated marketing plans including social media, SEO, demand gen and all other campaigns
Develop relationships with customers to determine key use cases and document customer success stories
Qualification
Required
Bachelor's degree in marketing, business, or other related field or equivalent experience
3+ years B2B marketing communications experience in the testing or pro-developer space
Native English speaker or excellent command of the English language
Strong ability to effectively communicate complex ideas at different stages in the customer buying journey
Ability to create compelling sales collateral and marketing material
Experience working with cross-disciplinary teams across an organization including demand generation, sales, channels, partners, and product management / engineering
Ability to effectively communicate to stakeholders at all levels of the organization—from the end user (technical buyer) to the decision maker (economic buyer)—with excellent written, oral, and presentation skills
Growth mindset, adaptability, and a drive for continuous improvement
Ability to navigate emerging and advanced technology trends
Proven ability to identify, analyze, and solve ambiguous problems independently with extreme attention to detail
Strong editorial background and proofreading skills, as well as experience adhering to technical style guides
Experience with Salesforce and content management tools
Preferred
Experience in AI and automation is a plus
Adobe Creative Suite a plus
Company
UiPath
UiPath is a software company that designs and develops robotic process automation and artificial intelligence applications.
1001-5000 employees
H1B Sponsorship
UiPath has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (31)
2024 (44)
2023 (34)
2022 (64)
2021 (23)
2020 (9)
Funding
Current Stage
Public CompanyTotal Funding
$1.99BKey Investors
CoatueAccelBek Ventures
2023-03-04Post Ipo Equity
2021-04-21IPO
2021-02-01Series F· $750M
Leadership Team
Koichi Hasegawa
CEO
Raghu Malpani
Chief Technology Officer
Recent News
The Motley Fool
2026-01-09
2026-01-08
Company data provided by crunchbase