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L'Oréal · 5 days ago

Manager- Entertainment Marketing

El Segundo, CA

Full-time

Onsite

Senior Level

$90K/yr - $140K/yr

6+ years exp

L'Oréal is a leading beauty company dedicated to innovation and quality. The Manager, Entertainment Marketing will lead strategic partnerships and initiatives to elevate L’Oréal’s brands in culture and ensure consumer engagement.

BeautyConsumer GoodsCosmetics

H1B Sponsor Likely

Responsibilities

Support the execution of strategic partnerships across entertainment, sports, and music, ensuring alignment with brand objectives

Assist with talent and partner outreach, negotiation, and activation, serving as a key point of contact for external agencies, platforms, and production partners

Manage content integration opportunities, helping brands activate partnerships in a meaningful and impactful way

Track industry trends, emerging talent, and cultural moments to identify proactive opportunities for L’Oréal’s brands

Help coordinate brand activations around tentpole events (e.g., award shows, major sporting events, film premieres)

Maintain expert understanding of the entertainment landscape pop-culture (including celebrities, athletes, musicians, personalities, experts, tentpole cultural moments and events, etc.)

Track L’Oreal brand activations and share best practices/learnings across the L’Oreal community

Maintain strong relationships with talent agents, managers and publicists and cultivate new relationships with external partners and creators

Liaise with internal teams, including US marketing, DMI, Global CDMO, media, A&I and sourcing to ensure entertainment initiatives are integrated seamlessly

Track and measure the success of entertainment activations, ensuring key learnings are shared across the organization

Maintain strong relationships with external industry stakeholders, including talent agencies, studios, entertainment platforms

Qualification

Entertainment marketingBrand partnershipsDigital marketingCultural trends synthesisStakeholder managementProject managementMicrosoft OfficeAdobe Creative SuiteCommunication skillsPresentation skills

Required

Bachelor's degree in marketing, business, or a related field

6-8+ years of experience in entertainment marketing, brand partnerships, digital marketing, or a related field

Deep understanding of the entertainment industry

Strong ability to synthesize cultural trends and consumer insights into actionable marketing strategies

Proven track record of working with talent, influencers, agencies, and entertainment properties

Ability to manage multiple projects in a fast-paced environment with strong attention to detail

Strong communication and presentation skills, with experience in stakeholder management

Proficiency in Microsoft PowerPoint, Excel, and Word; knowledge of Adobe Creative Suite is a plus

Company

L'Oréal

Glassdoor4.0

No.1 Beauty Group Worldwide. No.1 most innovative company in Europe (Fortune's ranking).

Founded in 1995

Petaling Jaya, Selangor, MYS

10001+ employees

https://www.loreal.com/en/malaysia/

H1B Sponsorship

L'Oréal has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)

2024 (1)

2023 (6)

2022 (1)

2021 (3)

2020 (2)