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Oats Overnight · 6 days ago

Director of Sales Enablement

Phoenix, AZ

Full-time

Onsite

Director/Executive

12+ years exp

Oats Overnight is on a mission to build a generational CPG brand, and they are seeking a Director of Sales Enablement to create systems, stories, and tools for the sales team. This role involves data analysis, storytelling, and collaboration with various teams to drive sales and marketing efforts.

Consumer GoodsFood and Beverage

Responsibilities

Own how consumption, shopper, and performance data show up in sales conversations

Translate messy, imperfect data into clear, retailer-ready stories

Build simple frameworks to talk velocity, trial, repeat, and incrementality

Develop and evolve our core sales narrative

Create flexible decks, one-pagers, and tools reps can actually use

Keep storytelling tight, data driven, and buyer-focused

Partner with Marketing to translate campaigns and promos into sell-in materials

Build clear playbooks for resets, launches, and key retail moments

Ensure what we sell works on shelf

Lead connectivity across organization to bring new core innovation items to life

Lead commercialization stories for core innovation items

Help sales teams confidently sell what’s new

Drive annual selling process & cycle for retail team

Lead annual October-Fest sales meeting – to set up for the coming year, preview core innovation, and kick off financial planning

Help the sales team navigate the annual budget planning process to include net sales goals along with detailed shopper marketing and trade investment plans by channel and customer

Develop Trade Analytics to maximize display at aligned investment levels

Maximize Tentpole moments to maximize our investments at key seasonality moments

Partner closely with finance for investment decisions in developing promotions, new businesses and investment opportunities focused on growth

Qualification

Sales Strategy DevelopmentRetail Marketing ExecutionData AnalysisCross-Functional PartnershipTrade MarketingTeam LeadershipCommunication SkillsProject ManagementOrganizational SkillsNegotiation SkillsCollaborationAdaptability

Required

Minimum of 12+ years of experience in the food industry with a Bachelor's degree or equivalent experience

Minimum of 5+ years leading professional level (salaried) employees or teams

Proven success leading and building key retail customer relationships while fostering existing ones

Experience creating channel-level sales strategies, with successful implementation, cross-functional partnership and retail execution (similar skills to a traditional Product Sales Manager role)

Strong understanding of major food chain retailers (mix of WM, Target, Kroger, Club, Alb/Sfwy)

Prior success across both category management and trade marketing support of key customers

Experience in a high-growth, entrepreneurial environment

Excellent verbal and written communication skills; proficient negotiator

Detail-oriented with strong organizational and analytical skills

Ability to effectively manage multiple tasks and projects simultaneously

Experience and desire to support a culture built on collaboration, sharing of ideas, and celebration of successes as well as drive for positive outcomes with cross-functional teams

Occasional Travel (1-2 times per quarter)

Someone that can partner and influence at all different levels and assumes positive intent to move forward projects and priorities smoothly

Ability to handle multiple priorities and navigate in a fast-moving environment

A relentless drive to get things done underpinned by the discipline of effective project management skills

Flexible, willing, and quick to learn new processes, new technology, and new ways of thinking