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Digital People · 2 days ago

Content Experience Specialist

Maple Grove, MN

Contract

Hybrid

Mid Level

$30/hr - $40/hr

3+ years exp

Digital People is a company that specializes in placing creative, interactive, and marketing talent. They are seeking a Content Experience Specialist who will develop and execute customer-centric content experiences for a medical device client, focusing on engaging healthcare professionals and patients through effective communication strategies.

Human ResourcesInformation TechnologyStaffing Agency

Growth Opportunities

Responsibilities

Development and execution of content and communications plans that support market development objectives, including the use of appropriate channels, messages, and tactics to HCP, patient, and sales audiences

Utilize research and insights to identify key points of differentiation, reasons to believe, and messaging themes, and collaborate with key partners to establish content strategy, communication journeys, and measurable goals

Utilize message maps, define brand strategies, and create compelling content and assets. Partners with and manages vendors and agencies to ensure that initiatives meet objectives

Build, activate, and manage cross-functional relationships with Product Marketing, Digital Marketing, Design, Marketing Operations, and other relevant teams

Ensure content is consistent with Boston Scientific and FARAPULSE established guidelines, processes, and tools. Provide recommendations where appropriate

Communicate proactively to partners and stakeholders, managing expectations, timelines, and logistics

Build knowledge of communications and industry trends and best-in-class practices as related to responsibilities. Share learnings with internal team where appropriate

Qualification

Content strategyMarketing campaign experienceBranding principlesCopywritingAgency managementCollaborationInterpersonal skillsAttention to detailProject management

Required

Bachelor's degree in Marketing, Business, Communications, English, Journalism, or another relevant field, or commensurate work experience

3+ years of content strategy and/or marketing campaign experience in med device, pharma, biotech, consumer healthcare or other regulated healthcare environment

Experience developing content and materials from concept through production for use in multiple channels; some copywriting experience is preferred

Solid understanding of branding and principles

Highly motivated, action-oriented with demonstrated ability to collaborate, influence within a team-based environment and partner with internal/external stakeholders

Strong interpersonal skills, both verbal and written, including developing relationships with internal and external partners and leadership, along with direct and indirect influencing to drive business objectives

Highly organized, strong attention to detail, good adaptability, and ability to manage and progress projects through completion