Apply on Employer Site

Her Campus Media · 4 hours ago

Senior Associate, Sales and Brand Partnerships

New York, NY

Full-time

Hybrid

Mid, Senior Level

$70K/yr - $70K/yr

3+ years exp

Her Campus Media is a community-powered media and marketing ecosystem aimed at Gen Z. The Senior Associate of Sales & Brand Partnerships will support the sales team in generating leads, managing client events, and overseeing B2B communications to accelerate revenue across Gen Z marketing products.

AdvertisingBrand MarketingContentDigital MarketingDigital MediaFashionMarketingMedia and EntertainmentSponsorshipWomen's

Growth Opportunities

No H1B

Responsibilities

Lead generation and new business strategy

Collaborate with manager to align on lists of warm company/rep connections and gather regular (weekly, bi-weekly, or monthly) reporting + outreach

Fully manage the Advertising inbox alias

Collaborate closely with each Business Development Representative to build and maintain accurate, up-to-date contact databases

Keep account lists, leads, and mapping documentation organized and current

Monitor and track competitor sponsorships across Native, Digital, Social, Influencer, and Experiential channels

Liasoning with and supporting any lead gen partners with materials and resources (i.e. Marvelous)

Track HCM Live content for external sharing opportunities

Partner with the manager on compiling weekly competitive and category round-up

Partner to support B2B efforts including but not limited to HCM’s LinkedIn, Instagram, Partners Newsletter and more

Attend industry conferences and represent HCM in the field

Conceptualize, lead, and plan various client events from start to finish in key markets and act as the main point of contact on the day of. Events include, but are not limited to, Happy Hours, Nail Nights, and Executive Dinners

Handle budget tracking, F&B ordering, and decor

Coordinate invitation strategy, graphics, and text, as well as follow ups and thank you notes

Ownership of client gifting for special events and holidays

Supporting B2B Events (e.g ‘Game Changers’ and ‘GenZology’)

Travel to key markets for key client campaigns or client visits to represent HCM in the field

Assist Sales and Executive teams in booking various appointments and travel (taxi, train, hotel, and air travel)

Coordinate client catering, gifts, entertainment across the sales team

Prepare relevant prep materials for meetings for senior team members. This includes extensive research compiling, note-taking, and competitive intel

Supporting SVP of Sales on management of boostr/CRM

Monthly / quarterly revenue reports including but not limited to category analysis, new vs. returning business, win rate, deal size, and product revenue analysis

Qualification

Media industry experienceDigital marketing programsEvent managementB2B communicationsSoftware proficiencyCommunication skillsRelationship-buildingPresenting skills

Required

3-4+ years of media industry experience working at a publisher, Gen Z marketing agency, or media company

Experience working within digital, community (influencer), and experiential marketing programs

Exceptional event management and hosting experience for small to mid-scale B2B events, including networking events, happy hours, virtual webinars, conference planning, and more

Past demonstration of crafting and leading B2B communications, including LinkedIn, Instagram, and email marketing

Outstanding communication, presenting, and relationship-building skills with the ability to articulate and pitch clearly and confidently

General understanding of key software and subscriptions, including but not limited to Boostr, Expensify, MediaRadar/Winmo, SellerCrowd, Asana, Mailchimp, LinkedIn, and more