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HydroPeptide · 6 days ago

Social Media Specialist

Bellevue, WA

Full-time

Hybrid

Entry, Mid Level

$70K/yr - $70K/yr

2+ years exp

HydroPeptide is seeking a creative, driven Social Media Specialist to lead best-in-class organic social. This role will shape and execute a dynamic social strategy across various platforms, focusing on content creation, community engagement, and trend-driven storytelling to strengthen brand equity and grow the audience.

BiotechnologyCosmetics

Responsibilities

Conceptualize, script, produce, and shoot high-performing short-form video content for our social channels, with a primary focus on TikTok, YouTube Shorts, and Instagram Reels

Partner closely with the Senior Growth Marketing Manager and Director of Marketing to build, manage, and evolve the AE social media content calendar, ensuring alignment with growth initiatives, launches, and key business priorities

Lead the development of executive-level social content for LinkedIn, including thought leadership, product storytelling, and brand POV content for executives to post, while creating clear guidance on what and when employees should repost to maximize reach and engagement

Own day-to-day Instagram storytelling, publishing consistent Stories and Reels that ladder up to broader marketing campaigns and brand moments

Collaborate cross-functionally with growth, brand and education to ensure social content supports business goals and delivers a cohesive brand experience

Engage with our community in real time, responding to customer inquiries, comments, and feedback across social platforms, and partnering with internal customer care and education teams to deliver thoughtful, timely responses

Identify, cultivate, and manage relationships with influencers and creators in the luxury beauty space—including existing customer and account creators—to expand reach, credibility, and cultural relevance

Track, analyze, and report on key social performance metrics, translating insights into actionable optimizations to improve engagement, reach, and conversion

Stay ahead of social trends, platform updates, and best practices, proactively bringing new ideas and formats to the team

Support additional initiatives as needed, as the role and social strategy continue to evolve

Qualification

Social media experienceInstagram content creationTikTok content creationSocial media analytics toolsCopywriting skillsAesthetic curationPhotography skillsVideography skillsCuriosityAttention to detailCollaboration