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Prose · 13 hours ago

Creative Strategy Director

Brooklyn, NY

Full-time

Hybrid

Director/Executive

$180K/yr - $200K/yr

8+ years exp

Prose is a company dedicated to creating custom hair and skin care products using innovative technology and natural ingredients. They are seeking a Creative Strategy Director to lead performance creative strategy efforts, manage teams, and optimize creative for marketing channels to attract high-value customers.

BeautyConsumer GoodsCosmeticsE-CommerceHealth Care

Work & Life Balance

Responsibilities

Own the end-to-end creative and channel strategy for performance marketing across paid channels (Meta, Google, AppLovin, Pinterest, etc)

Build and maintain a creative testing and optimization framework, using insights (customer, competitive, etc) to continuously improve performance

Partner with Brand, Creative, and Growth teams to ensure creative is aligned, on-brand, and channel optimized to meet KPIs

Partner with Creative team to scale internal creative production capabilities, with a focus on video to drive creative diversification and aid pipeline health

Translate business and growth objectives into clear creative roadmaps, briefs, and testing plans to hit CPA targets and drive relevance with high LTV customers

Use AI tools to enhance workflows for ideation, iteration, and creative testing

Lead, coach, and develop a team of two in-house strategists, setting clear priorities and expectations

Manage 3+ external agency partners, including onboarding, scope alignment, budget, performance management, and feedback

Collaborate with the Influencer team to craft and refine briefs for UGC and testimonial video content

Oversee the development and delivery of high-performing creative assets, ensuring quality, consistency, and speed

Analyze creative performance and communicate learnings and recommendations to Growth, Brand, and executive leadership stakeholders

Foster a culture of creativity, innovation, and collaboration within the paid social creative team

Qualification

Creative strategyGrowth marketingPerformance marketingDTC experienceAgency managementData analyticsStakeholder managementCreative testingVideo platform expertiseTeam leadershipCommunication skillsCollaboration skills