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DealMaker · 5 days ago

National Investment Manager

United States

Full-time

Remote

Senior Level

5+ years exp

DealMaker is seeking a high-caliber National Investment Manager to fully own their critical brand and performance channel: National TV/Connected TV (CTV). This role involves strategic execution, financial forecasting, and negotiation to optimize significant budgets and drive measurable business outcomes.

FinanceFinTechSoftware

Growth Opportunities

Responsibilities

Build & own national TV/CTV media strategy across linear and streaming, covering audience definition, flighting, budget mix, test design, and creative briefs tied directly to performance and issuer KPIs

Form and manage direct network/platform relationships by evaluating packages, negotiating IOs and Ts&Cs (rates, data rights, makegoods, cancellations), and driving legal reviews to signature

Plan & activate performance CTV via DSPs and 3rd party vendors by owning pacing, optimization, pixeling, and budget reallocations against ROAS and Cost Per guardrails

Design geo, time and audience holdouts and lift tests, partnering with internal data constituents and third-party measurement providers to validate outcomes beyond last-click

Forecasting & finance: Build channel-level ROAS forecasts and scenario plans; manage delivery, invoices, and makegoods

Serve as a core partner, translating complex TV tactics and analytics into clear decisions for Strategy, Partnerships, Finance, and Legal, ensuring alignment with organizational objectives

Qualification

TV/CTV media experienceDirect network negotiationForecasting ROASBudget managementIncrementality/lift methodsData rights navigationData StorytellingStakeholder ManagementStrategic ThinkingHigh-Stakes NegotiationExtreme Ownership

Required

5–8+ years in TV/CTV media (brand, agency, network, or platform) with direct network negotiation experience and hands-on execution in one or more CTV buying platforms (TVScientific, Tatari, etc.)

Demonstrated ability to forecast ROAS, manage 7-figure budgets, and scale winners while protecting efficiency

Depth in incrementality/lift methods (geo/time splits) and outcome measurement (site/app conversions, MMM triangulation) with providers like iSpot/VideoAmp

Comfort navigating legal & commercial terms (data rights, cancellation windows, viewability/brand safety standards, makegoods)