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Comic Relief · 1 day ago

Director, Marketing

New York, NY

Full-time

Hybrid

Director/Executive

$140K/yr - $145K/yr

8+ years exp

Comic Relief is a nonprofit organization that uses comedy to create social change. They are seeking a Director of Marketing to lead the strategy and execution of marketing efforts to drive engagement and fundraising, while building awareness of their mission to end childhood poverty.

CharityNon ProfitSocial

Responsibilities

Develop and own Comic Relief’s integrated marketing strategy across awareness, fundraising, and event-driven campaigns

Align marketing priorities with organizational goals, impact strategy, and creative direction

Serve as a strategic partner to the CCO, helping shape how Comic Relief shows up in culture and communicates its mission

Lead media strategy, planning, and execution across paid, owned, and pro bono channels

Acquire and manage donated media and in-kind support, working closely with partners and agencies

Drive audience growth, ticket sales for benefit comedy shows, and donor acquisition and retention

Manage the trafficking, placement, and optimization of creative assets across paid, owned, and pro bono media channels

Oversee media agencies and vendors, ensuring strong performance and accountability

Partner within the department and across the organization to ensure goals are met and campaigns are delivered efficiently and effectively

Oversee day-to-day implementation of campaigns, ensuring timelines, budgets, and deliverables stay on track

Partner closely with creative, development, and external stakeholders to deliver cohesive, high-impact work

Build systems and processes that enable smart testing, learning, and iteration

Define success metrics across awareness, engagement, fundraising, and conversion

Analyze performance and translate insights into actionable improvements

Ensure marketing decisions are data-informed without losing sight of cultural relevance and creative impact

Qualification

Marketing StrategyMedia StrategyAudience GrowthPerformance MeasurementEntertainment MarketingNonprofit MarketingCampaign ManagementMarketing AutomationDecisivenessInclusivityCollaborationCreativity

Required

8–12+ years of marketing experience, with leadership responsibility

Experience spanning entertainment marketing (film, TV, comedy, music, live events, or consumer brands) and social impact or advocacy work

Proven success driving awareness, engagement, and conversion at scale

Deep fluency in paid media platforms, including hands-on experience with social and digital ad managers (Meta, Google, TikTok, YouTube, The Trade Desk and similar platforms)

Experience using marketing automation such as HubSpot Marketing Studio, Salesforce Marketing Cloud, or comparable platforms to manage campaigns, audiences, and performance

Strong command of performance measurement, attribution, and optimization across the funnel

Experience managing agencies, partnerships, and complex stakeholder ecosystems

A strategic marketer who can also roll up their sleeves and execute

Equally comfortable building a long-term growth plan and troubleshooting a live campaign in real time

Experienced in entertainment or consumer-facing marketing, with a strong understanding of how culture, talent, and content drive attention

Experienced in nonprofit, advocacy, or mission-driven marketing, with sensitivity to tone, trust, and impact

Fluent in media strategy, agency management, and performance measurement

Collaborative, decisive, and comfortable operating in a fast-moving, creative environment

Develop and own Comic Relief's integrated marketing strategy across awareness, fundraising, and event-driven campaigns