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DSplus · 1 day ago

Social Media Strategist

United States

Full-time

Remote

Mid Level

3+ years exp

DSplus is a Saatchi & Saatchi company focused on enhancing the customer experience for automotive clients. The Social Media Strategist will manage paid social media campaigns, collaborate with various teams, and ensure client satisfaction through effective strategy implementation and performance monitoring.

Creative AgencyData IntegrationDigital MarketingDigital MediaEmail MarketingMarketing AutomationSocial Media ManagementSocial Media Marketing

Responsibilities

Act as primary day-to-day client contact, working as the Most Trusted Advisor to support all client business needs and meet objectives and benchmarks month over month

Work with planning and operations teams to ensure all campaigns are seamlessly implemented

Develop strategic paid social media recommendations in support of client requests that outline platform recommendations, implementation details (placements, formats), success measurement, and timelines

Place social media advertising campaigns across Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat based on the approved campaign strategy

Use sophisticated targeting strategies to complete complex campaigns, including custom audiences, third-party data, exclusion lists, lookalike audiences, and more

Optimize campaign buys to ensure budgets are spent as effectively as possible each month

Develop in-depth campaign reports in partnership with the analytics team that outline insights on media delivery, engagement, creative, website traffic, attribution, and key findings

Monitor clients’ social media channels, initiate conversations with and respond to engagements and reviews based on established brand and client guidelines

Monitor clients’ automotive reputation profiles and respond to all client feedback

Engage clients for review resolution and provide recommendations on appropriate response

Meet with client contacts to review reputation performance, consult on new social media capabilities, and provide recommendations on social media strategies to support business objectives

Provide demonstrations of our proprietary social media online management platform and online reputation service packages

Qualification

Paid social advertisingMeta advertisingCampaign optimizationAnalytical skillsSocial media platformsProject managementClient relationsRetail experienceAutomotive experienceCommunication skillsOrganizational skillsSelf-motivated

Required

Bachelor's Degree in Advertising, Marketing, Communications, Computer Science or related field

3-4 years of professional experience, with a minimum of 2 years of experience with paid social advertising

Proficiency with Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat that includes a clear understanding of each platform's core features, as well as a technical understanding of each network's advertising capabilities

Proficiency with both Business Manager and Ad Manager dashboards for all core platforms, including ad placement, budget management, pixel creation, offline event sets, and advanced reporting

Experience handling large media budgets and developing insights based on campaign results

Have strong project management and organizational skills being able to handle multiple projects and campaigns at once

Experience tracking campaign with project management efficiency tools using tools like Sprinklr, Adobe Analytics, Asana, Google Workspace, Monday.com, etc

Have a passion for social media and be an avid user. Be strongly enthusiastic about staying updated on the latest trends, capabilities, and platforms

Self-motivated, well-organized, and assertive, with strong analytical and deductive skills

Strong interpersonal, written, and verbal communication skills for effective client relations