symplr · 2 weeks ago
Marketing Technology Strategist
symplr is focused on optimizing their marketing technology ecosystem, and they are seeking a Marketing Technology Strategist to lead the integration of advanced tools to accelerate revenue and improve efficiency. This role will oversee the marketing tech stack and collaborate with various teams to ensure seamless integration and drive scalable, data-driven growth.
Health CareInformation TechnologySoftware
Responsibilities
Lead the implementation of Qualified, including integration with HubSpot and Salesforce, establishing data flow, and operationalizing AI-assisted SDR workflows
Serve as the technical owner for the marketing tech stack, ensuring tools are fully integrated, adopted, fully utilized, compliant, and optimized for performance
Partner with Marketing, Sales, Customer Success, Commerical Ops, and Business Ops to align systems and support scalable growth, evaluate new technologies (AI tools, ABM platforms, and attribution systems) to enhance GTM effectiveness
Create and maintain documentation for system architecture, integrations, and operational processes
Qualification
Required
5+ years of marketing operations experience in a B2B SaaS or enterprise software environment
Proven experience managing and integrating tools such as Salesforce, HubSpot, Qualified, Outreach, 6sense, or other marketing automation and ABM platforms
Strong technical acumen—comfortable designing workflows and managing APIs/integrations
Experience operationalizing go-to-market technologies for pipeline creation, attribution, and lead management
Familiarity with AI-driven tools and enthusiasm for testing and deploying emerging technologies
Excellent analytical skills with the ability to translate data into actionable insights
Strong collaboration and communication skills; able to work cross-functionally with Marketing, Sales, Commercial Operations and Business Operations
Highly organized, detail-oriented, and proactive in driving improvements
Learning mindset
Company
symplr
Symplr is a provider of healthcare governance, risk, and compliance solutions and services.
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Charlesbank Capital PartnersPamlico Capital
2022-01-05Private Equity
2021-07-12Private Equity
2018-10-23Acquired
Leadership Team
Recent News
2025-11-10
SalesTech Star
2025-11-08
Company data provided by crunchbase