Meta · 8 hours ago
Consumer Product Marketing Manager
Menlo Park, CA
Full-time
Onsite
Senior Level, Lead/Staff
$160K/yr - $224K/yr
10+ years expMeta is a technology company that builds products to help people connect and grow businesses. They are seeking an experienced Consumer Product Marketing Manager to lead marketing initiatives for products used by billions, influencing strategies and driving awareness and adoption through complex go-to-market efforts.
Computer Software
Responsibilities
Influence and shape product and GTM strategies through the use of data and insights in close collaboration with Research and Data Science, ensuring we’re deepening audience understanding and delivering user value
Identify emerging category trends and user needs showcasing product opportunities in social media, virtual reality, artificial intelligence and private messaging
Build differentiated positioning and clear narratives that will breakthrough and drive product understanding and engagement across consumers, press and policy makers
Develop and execute complex go-to-market strategies in partnership with Communications, Brand, Policy and Legal teams including goals, metrics for success, content development
Drive effective product announcements and launch strategies, working side-by-side with leaders in the company, tackling ambiguous risks and problems with a strategic approach
Partner with Brand and Growth teams on full-funnel outbound marketing and advertising plans that drive awareness, adoption and long term engagement
Qualification
Required
Bachelor's Degree in Business, Marketing, or related field, or equivalent Marketing experience
10+ years of full-time experience in Marketing, Management Consulting, Product Strategy and/or equivalent function (partnering with product and/or engineering teams to represent market requirements)
3+ years experience in Product Marketing, partnering closely with Product teams in development process
Experience leading large-scale consumer go-to-market strategies across multiple audiences, launching and growing free or paid consumer products
Experience developing, driving and measuring analytically rigorous full-funnel marketing campaigns
Experience working with cross-functional partners such as Brand, Communications, Policy and Legal teams at all levels of management
Experience presenting, facilitating discussions and driving decisions with executives and cross functional teams
Project management experience in fast-moving environments, working with different functions, showing judgment on assessing and solving problems
Preferred
Understanding of consumer mobile app and technology landscape both in the U.S. and internationally
Global marketing experience and knowledge of varied societal, social and business landscapes
Experience working on a technical product that impacts policy, privacy, or security or complicated issues such as data sharing
Experience launching innovative, first-to-market products or services, emerging technologies or new product categories
Experience launching and scaling consumer hardware devices and/or physical goods
Experience copywriting and working with creative teams
A passion for Meta's portfolio of products and its mission to build the future of human connection and the technology that makes it possible
Benefits
Bonus
Equity
Benefits
Company
Meta
Meta's mission is to build the future of human connection and the technology that makes it possible.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Kathryn Glickman
Director, CEO Communications
Christine Lu
CTO Business Engineering NA
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