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Inner Balance · 4 days ago

Creative Strategist

United States

Full-time

Remote

Senior Level

6+ years exp

Inner Balance is a women-founded telehealth company specializing in personalized hormone replacement therapy. The Creative Strategist will define and evolve the company's creative strategy across various digital and brand touchpoints, ensuring alignment with business objectives and enhancing audience connection.

Computer Software

Responsibilities

Define and evolve the creative strategy across all DTC touchpoints, including website, email, paid media, packaging, and organic content—ensuring every expression ladders back to clear brand and business objectives

Develop strong creative briefs, frameworks, and strategic narratives that guide designers, copywriters, and partners toward cohesive, high-impact work

Partner closely with Marketing, Growth, and E-commerce teams to concept campaign ideas and launch strategies that balance performance goals with brand storytelling

Shape the strategic thinking behind on-site experiences, including homepage narratives, PDP storytelling, seasonal moments, and UX experimentation

Translate audience insights, performance data, and market trends into clear creative direction and testable hypotheses across marketing channels

Collaborate with Brand and Design partners to help evolve and apply the design system in ways that support clarity, consistency, and creative flexibility

Provide strategic direction to external agencies and freelance partners, ensuring alignment with brand voice, visual identity, and campaign objectives

Work with senior leadership to align creative strategy with broader brand vision, product priorities, and growth initiatives

Confidently present creative strategy and concepts to internal stakeholders, clearly articulating the 'why' behind ideas and recommendations

Champion a thoughtful balance between performance-driven creative and emotionally resonant brand storytelling

Qualification

Creative strategyBrand strategyDTC experienceE-commerce knowledgeUI/UX best practicesVisual literacyProject managementCross-functional collaboration

Required

6–8+ years in creative strategy, brand strategy, or related roles, with demonstrated experience shaping creative strategy for consumer-facing brands

Strong background in DTC and e-commerce environments, with a proven ability to guide creative across web, paid media, email, landing pages, and full-funnel experiences

Demonstrated ability to develop clear creative briefs, strategic frameworks, and campaign narratives that translate business goals and insights into compelling creative work

Deep understanding of how creative performance and brand storytelling intersect, with experience using data, testing, and insights to inform creative decisions

Strong visual literacy, with a refined sense of layout, hierarchy, typography, and brand expression, even if not executing final design files

Working knowledge of UI/UX best practices and modern web design principles, especially as they relate to conversion, clarity, and storytelling

Experience contributing to and working within design systems, ensuring consistency while enabling creative flexibility across channels

Familiarity with packaging and physical product storytelling, and how brand identity translates from digital to real-world touchpoints

Highly organized and strategic, with the ability to manage multiple initiatives, timelines, and stakeholders in a fast-paced, entrepreneurial environment

Proven success partnering cross-functionally with Marketing, Growth, E-commerce, Product, and Leadership to influence creative outcomes

Comfortable operating at both the conceptual and tactical level—shifting between big-picture thinking and hands-on collaboration as needed