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Verse Chocolate · 1 week ago

Director of CPG Brand Marketing

Springfield, MO

Full-time

Onsite

Director/Executive

Verse Chocolate is a fast growing, family-owned company aiming to disrupt the chocolate industry. The Director of CPG Brand Marketing will be responsible for driving growth in E-Commerce and retail channels while influencing the brand strategy.

Food and BeverageFood ProcessingWholesale

Responsibilities

Continue and accelerate growth across E-Commerce channels (Amazon, Shopify and Tik Tok) by partnering and providing strategic and tactical leadership with outside agencies

Drive velocity at retail partners (natural and conventional customers) via implementing a combination of in store trial drivers, shopper marketing and awareness programs in a cost-effective manner

Link the go forward brand strategy and positioning to all consumer/customer touch points so the brand has a cohesive message and verbal/visual identity. Examples include packaging, website, & sales presentations

Qualification

E-Commerce growthCPG brand scalingAnalytical mindsetRetail marketingStrategic executionRevenue managementCollaboration

Required

Direct recent experience scaling an emerging CPG brand across E-Commerce as well as increasing velocity in retail partners

Combination of analytical (highly comfortable with data), results driven and general manager mindset

Ability to thrive in a fast-paced environment and be able to effectively manage multiple priorities

Highly collaborative and proven ability to get work done in a timely manner while partnering cross functionally across the organization (Sales, Operations and Finance)

Ability to navigate between high level strategy and tactical execution

Experience balancing growing revenue and profitability with brand building activities across social, e-commerce, and retail channels

Be able to effectively manage and communicate key success metrics across initiatives