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Thales · 7 hours ago

Paid Media Manager

Austin, TX

Full-time

Hybrid

Senior Level

$90K/yr - $158K/yr

5+ years exp

Thales is a leader in identity management and data protection solutions, and they are seeking a Paid Media Manager to drive business growth through digital acquisition channels. The role involves architecting, executing, and optimizing multi-million-dollar paid media programs while collaborating closely with various teams to ensure alignment and effective communication of marketing strategies.

AerospaceCyber SecurityIndustrial ManufacturingMilitaryRemote SensingSecurityTransportation

No H1B

Responsibilities

Identify and recommend strategic updates to campaigns, including new campaign types, channels, and other opportunities to expand and optimize the paid media stack

Assist and deploy complex, full funnel paid media campaigns across Google Ads (Search, Display, YouTube), Bing Ads, LinkedIn Ads, Amazon, Reddit, G2, and emerging platforms

Strong understanding of advanced bidding strategies (Max Conversions, Max Conversion Value, Salesforce Opportunity based bid strategy)

Implement advanced audience segmentation using 1st-, 2nd-, and 3rd-party data sources, including CRM integrations (Salesforce), 6Sense, and platform-native audience builders

Design and execute multi-variant A/B and multivariate tests across creative, landing pages, and bidding models to systematically improve conversion rates across multiple paid media platforms

Manage bulk campaign builds and edits using Google Ads Editor, LinkedIn Campaign Manager bulk imports, and API-based solutions

Assist with end-to-end tracking deployment: UTM governance, offline conversion tracking, enhanced conversions, and API-based integrations with CRM

Build and maintain custom attribution models to find where the section of the funnel leads drops off by working with Marketing Operations and the Sales team. Strategize and execute the strategy for a resolution

Leverage Power BI to drive actionable insights for marketing, sales, and leadership stakeholders

Analyze and present campaign performance not only in terms of clicks and leads but also pipeline contribution, deal velocity, and revenue impact

Independently build high-performing landing pages for paid media campaigns using platform best practices for speed, SEO, mobile optimization, and CRO

Collaborate with the web development team to design and implement new landing page templates that support A/B and multivariate testing

Create tailored landing page variations for different products, services, offers, and audience segments to maximize relevance and conversion rate

Partner with stakeholders to ensure brand consistency while optimizing for measurable business results

Potentially implement heatmapping, form optimization, and behavioral analytics tools (e.g., Hotjar, Crazy Egg, Google Optimize alternatives) to drive data-backed improvements

Develop Salesforce campaigns for landing pages along with the attached Marketo lead form for each landing page

Assist in the development of high-performing ad creatives across paid search, paid social, display, and video channels, ensuring alignment with brand guidelines and campaign objectives

Understanding of creative building platforms like Creatopy

Partner with internal design teams and/or external agencies to produce compelling creative assets, including static images, animated graphics, and short-form videos optimized for each platform

Develop creative briefs that clearly outline objectives, audience insights, messaging, and technical specifications

Oversee creative testing roadmaps, running structured A/B and multivariate tests to identify winning messaging, visuals, and calls-to-action

Continuously analyze creative performance data to refine design and messaging strategies

Align closely with sales to ensure lead quality feedback loops are implemented, enabling real-time bid and targeting adjustments

Integrate paid media with account-based marketing (ABM) tactics for high-value account targeting and expansion

Outstanding interpersonal skills, relationship builder, across multiple stakeholders, teams, and leadership

Ability to influence and partner with key internal stakeholder teams: product marketers, marketing channel leaders, analysts, leadership, sourcing, and finance to ensure shared vision and drive initiatives forward

Ability to communicate complex performance data and marketing strategies effectively to stakeholders at all levels, including senior leadership

Skilled at analyzing campaign performance data to identify meaningful insights and trends, making data-driven decisions, and presenting actionable recommendations to cross-functional teams and leadership

Ability to work with the SEO team to align regularly on keyword trends, analyze data, and build a strategy around findings

Ensure all campaigns comply with GDPR, CCPA, and platform-specific privacy requirements

Manage consent-based audience collection and suppression rules to maintain compliance and improve audience health

Qualification

Paid Media ManagementGoogle AdsData AnalyticsSalesforceAdvanced Bidding StrategiesA/B TestingPower BIConversion Rate OptimizationAd Creative DevelopmentInterpersonal SkillsCommunication SkillsCollaborationProblem SolvingCreativityAttention to DetailTime ManagementAdaptabilityTeamwork

Required

Bachelor's degree in Marketing or a relevant topic

5+ years in hands-on paid media management with proven results in driving pipeline and revenue at scale, with at least 2 years' experience in-house at a cybersecurity company

Proven track record managing campaigns across Google Ads (Search, Display, YouTube, Performance Max, Demand Gen), Microsoft Ads, LinkedIn Ads, Amazon Ads, Reddit, and at least two other major ad platforms with a focus on lead generation and customer acquisition for both Enterprise and Mid-market

Exceptional communicator with the ability to influence and collaborate across SEO, product marketing, field, regional, sourcing, finance, and leadership

Skilled at translating complex performance data into clear, actionable insights and presenting recommendations to stakeholders at all levels, including executive leadership, to drive alignment and informed decision-making

Advanced Excel/Google Sheets skills, including pivot tables, query functions, and data modeling

Skilled at analyzing campaign data, identifying trends, and making data-driven decisions to optimize performance and drive business results

Advanced Salesforce skills to build & analyze reports, dive into lead and opportunity details, and develop a strategy for the implementation of your learning

Proven ability to design, execute, and interpret controlled experiments across all paid media platforms

Strong understanding of tag management systems (GTM) and pixel implementation

Strong experience developing operational workflows and reports

Google Ads Certification, Microsoft Ads Certification

Applicants must be legally authorized to work in the United States for any employer at the time of hire

Benefits

Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance

Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period

Company paid holidays and Paid Time Off

Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program