Berklee College of Music · 11 hours ago
Senior Director of Media Strategy
Boston, MA
Full-time
Hybrid
Director/Executive
$130K/yr - $154K/yr
7+ years expBerklee College of Music is seeking a Senior Director of Media Strategy to enhance its reputation and influence the global narrative of the institution. The role involves designing and executing a comprehensive media strategy, managing brand positioning, crisis response, and media relations while serving as a spokesperson and advisor to senior leadership.
Music
Responsibilities
Develop annual and quarterly media plans that advance Berklee’s priorities across Boston, national, and global outlets
Identify and pitch high-impact stories featuring Berklee’s faculty, students, and alumni to influential voices in arts and culture
Lead cross-functional crisis and rapid-response workflows, drafting statements, FAQs, and internal guidance
Serve as an on-the-record spokesperson and provide media training and message discipline to deans and executives
Write and edit press releases, op-eds, and statements with speed and precision, ensuring brand consistency
Define and report on KPIs (sentiment, reach, and share of voice), translating data into actionable recommendations
Oversee media relations for major campus events, managing pooled coverage and asset approvals
Qualification
Required
Bachelor's degree in Communications, Journalism, Public Relations, or a related field
7–10+ years of experience in media relations and issues management (higher-ed or arts/culture preferred)
Current, proven relationships with Boston-area journalists and a track record of securing national/global coverage
Expertise in leading cross-functional crisis response and navigating high-risk situations
Exceptional writing and editing skills under tight deadlines
Fluency with media monitoring tools (like Cision or Mention) and social listening platforms
Availability for an on-call rotation for rapid response outside of standard business hours
Benefits
Generous Paid Time Off (PTO) and paid holidays, including a winter break, to support work-life balance.
Comprehensive health, dental, and life insurance plans.
Tuition benefits for you and your family, including free or discounted courses.
Retirement planning with a 403(b) plan and matching contributions.
Access to unforgettable performances, guest artists, and events.
Company
Berklee College of Music
The world’s preeminent college for the study of music
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Deborah Cavalier
CEO Berklee Online / Senior Vice President Online Learning & Continuing Education
Stefano Falconi JD, MBA
Senior Advisor to the President, Interim CFO
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