Cash App · 1 week ago
Product Lead, Customer Journeys — Core Surfaces
San Francisco Bay Area
Full-time
Hybrid
Senior Level, Lead/Staff
$198K/yr - $297K/yr
8+ years expCash App, part of Block, is seeking a Product Lead for Customer Journeys to shape the future of its core customer experiences. This role involves owning the vision, strategy, and execution of customer interactions within the app, leading a cross-functional team to enhance user engagement and retention.
BitcoinCryptocurrencyE-CommerceFinancial ServicesMobile Payments
Responsibilities
Define and drive growth strategy: Develop the product vision and roadmap for onboarding and engagement across high-opportunity customer segments
Build core journey infrastructure: Lead the creation of foundational systems that guide customers through Cash App—from contextual messaging to product nudges across app surfaces with AI
Design remarkable onboarding experiences: Reimagine the new user journey to help customers discover the full value of Cash App’s ecosystem, from sign-up through activation and beyond
Lead high-impact initiatives spanning new user onboarding, engagement journeys for high-priority cohorts, marketing and discovery surfaces, and adoption frameworks that connect customers to value across Cash App
Enable data-driven experimentation: Partner with data science to build frameworks for segmentation, targeting, and journey optimization
Collaborate deeply across Cash App: Partner with teams across Marketing, Design, and Product Verticals to ensure customer journeys are connected, contextual, and measurable
Measure and iterate: Define success metrics, monitor progress, and continually improve the user journey to increase activation, retention, and product adoption
Qualification
Required
8+ years of product management experience, including ownership of growth, onboarding, or engagement experiences at scale
A proven ability to blend systems thinking and user empathy, designing experiences that are both elegant and data-informed
Experience building foundational infrastructure (e.g., messaging systems, personalization frameworks, or in-product growth tooling)
Strong track record of driving measurable business outcomes through experimentation, segmentation, and funnel optimization
Excellent collaboration and leadership skills—you inspire and influence cross-functional partners across Product, Design, Engineering, Marketing, and Analytics
Exceptional strategic thinking and execution skills—you can define the long-term vision while delivering high-impact projects in the near term
Comfort operating in ambiguous, fast-paced environments with a bias for action and impact
Preferred
Experience in fintech or consumer products with large, diverse user bases
Background in personalization or data-driven user engagement systems
Benefits
Remote work
Medical insurance
Flexible time off
Retirement savings plans
Modern family planning
Company
Cash App
Cash App is a mobile payment service that allows users to send, receive, and store money. It is a sub-organization of Block.
1001-5000 employees
H1B Sponsorship
Cash App has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (257)
2024 (253)
2023 (260)
2022 (297)
Funding
Current Stage
Late StageTotal Funding
$10M2018-04-04Pre Seed· $10M
Leadership Team
Luis O.
Chief Executive Officer, Cash App Investing
OWEN JENNINGS (OBJ)
Chief Operating Officer
Recent News
Android Headlines
2025-12-05
Company data provided by crunchbase