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Energy Acuity · 15 hours ago

Product Marketing Manager - 2613 New 5 Locations

Denver, CO

Full-time

Onsite

Entry, Mid Level

2+ years exp

Energy Acuity is a leading energy-dedicated SaaS company focused on making energy affordable and accessible worldwide. They are seeking a highly driven Product Marketing Manager to develop go-to-market strategies and compelling messaging that drives pipeline and ARR growth, while effectively communicating product value to customers.

Business DevelopmentBusiness IntelligenceEnergyInformation TechnologyMarket ResearchRenewable Energy

Culture & Values

Responsibilities

Bring your segment’s value props to life through engaging storytelling and messaging across the diverse marketing and sales channels that make up the Enverus customer journey

Own the go-to-market messaging and positioning strategy for new product launches and feature updates, embracing AI for content creation and customization at scale

Lead product launches for your segment(s). Incorporate the voice of the customer into messaging and strategies

Act as the subject matter expert on current industry challenges, solution messaging, personas, and collateral, ensuring consistent messaging across marketing channels

Create and update sales enablement materials and content, including solution overviews, product videos, sales decks, white papers, e-books, blogs, customer case studies, competitive research, sales playbooks, and solution spec sheets

Partner with the growth marketing team to create a content roadmap that aligns with quarterly and yearly revenue goals and supports every stage of the buyer’s journey

Partner with the Product team to craft effective messaging that integrates our broad product portfolio into a cohesive and compelling solution

Partner with our Sales Go-To-Market team to ensure the Sales team is enabled to communicate business value and value propositions in the most effective way possible

Take a metrics-driven approach to inform messaging and content success, and address opportunities for improvement

Qualification

Product marketingSaaS marketingContent strategyAI toolsData analyticsStorytellingCross-functional leadershipOrganizational skillsCommunication skillsProblem-solving

Required

2 – 4 years of product marketing experience, marketing SaaS software to B2B buyers

Comfortable working in a fast-paced environment, and the ability to think strategically to navigate ambiguity and uncover creative solutions to problems

Track record of leading cross-functional go-to-market teams

Prior marketing experience with data analytics software products or previous energy industry marketing experience is a plus

Excellent storytelling, messaging and writing skills across a variety of channels

Understands how to leverage AI tools to scale content creation

Understands product marketing frameworks and best practices

Create thought-provoking content, understand the importance of building an effective buyer's journey and can quickly grasp technical concepts and distill them into compelling value messages for customers

Ability to effectively communicate and build relationships with sales, product, and marketing

Proven understanding of the demand engine and how to activate content throughout various channels to achieve GTM goals

Leverage marketing metrics to inform content strategy

Strong organizational skills to manage multiple projects and deliver results within deadlines