On The Water Media · 1 week ago
Social Media Director
East Falmouth, MA
Full-time
Hybrid
Director/ExecutiveOn The Water Media is seeking a Social Media Director to own and elevate their social ecosystem. This leadership role involves strategizing, executing, and optimizing performance across all social channels while collaborating with the Media Department to publish content and analyze results.
AdvertisingInformation TechnologyMarketing
Responsibilities
Own and maintain a master publishing calendar for all OTW brands, aligned with audience behavior and the fishing calendar
Develop brand-specific strategies for each OTW property, optimizing tone, cadence, content mix, and creative direction
Collaborate with editorial, video, and marketing teams to plan content themes and storylines
Oversee paid social strategy, including boosting, audience building, retargeting, and budget allocation
Execute, schedule, and publish content through Meta Business Suite with precision (captions, tags, thumbnails, UTM link tracking, and formatting)
Manage community engagement at scale, responding to comments and DMs in a way that reflects OTW’s voice and values and escalating to customer service if necessary
Source, secure permissions for, and publish high-quality user-generated content from the fishing community
Ensure all owned and UGC content aligns with OTW’s storytelling, quality standards, and brand identity
Assist the Media Department by adapting photo and video assets for vertical, social-first presentation
Produce performance reports highlighting wins, insights, and opportunities
Track KPIs including clicks, reach, impressions, engagement, watch-through rates, follower growth, and saves/shares
Stay ahead of algorithm changes, platform updates, and trends in outdoor and sport-fishing content
Identify new content pillars, emerging formats, and community-driven ideas that grow reach without sacrificing credibility
Qualification
Required
Proven success managing large social accounts
Expert-level knowledge of Meta platforms and tools
Graphic design skills using Canva and/or Photoshop
Exceptional organizational skills
Experience reporting performance insights and data-driven recommendations
Strong understanding of the Northeast fishing and boating community
Personal passion for fishing and boating is highly valued
Company
On The Water Media
On the Water Media is a targeted fishing & boating media group.
Founded in 1995
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase