Apply on Employer Site

Breakthru Beverage Group · 6 hours ago

Manager, Trade Development - CDI

Stratford CT USA

Full-time

Onsite

Mid, Senior Level

5+ years exp

Breakthru Beverage Group is a leading beverage distributor in the United States, and they are seeking a Trade Development Manager to support suppliers and sales teams in developing business plans and promotions. The role involves managing relationships with key accounts, executing sales presentations, and planning activations, while primarily focusing on on-premise accounts.

Wine And Spirits

Responsibilities

Supports suppliers and channel(s) in developing business plans and promotions with the sales team

Acts as the liaison between suppliers and sales

Understands, plans, and executes supplier priorities on a monthly, quarterly, and fiscal year basis

Manages POS, supports graphics, and creates selling concepts

Develops relationships with key accounts and key personnel with sales divisions

Executes professional sales presentations, including gathering information and selecting the right tools to achieve the goals

Creates and plans activations including but not limited to wine dinners, tasting events, staff trainings and GSMs

Recaps ROI and progress on goals on a monthly basis and regularly works with suppliers and sales representatives in the field

Runs reports to maximize sales opportunities, identifying voids, share, and opportunities

Develops individual scorecards (KPIs) for each segment within each team progress against the scorecards

Uses internal tracking tools and visibility tool box to provide up to date feedback

Manages all budgets relating to supplier, samples and marketing

Drives maximum account visibility and exposure

Creates sales and marketing concepts both on and off premise utilizing supplier POS

Generates seasonal concept menus including key priorities

Trains and educates sales team

Leads sell directly into accounts tied specifically to supplier scorecards and target lists

Delivers high level of organization and time management while achieving monthly supplier priorities

Qualification

Trade Development experienceSalesMarketing conceptsKnowledge of wineManagement experienceMS Office skillsPlanning skillsMulti-tasking abilityTeamwork skillsCollaboration skillsPresentation skillsInterpersonal skillsCommunication skillsProblem-solving skillsAttention to detail