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bp · 6 days ago

CRM Lead - US

Chicago, IL

Full-time

Onsite

Senior Level, Lead/Staff

$140K/yr - $180K/yr

10+ years exp

bp is a global energy company that is seeking a CRM Manager for the US market. This role involves leading CRM strategy, executing data-driven campaigns, and enhancing customer engagement across various brands to drive customer lifetime value and retention.

EnergyIndustrialOil and GasRenewable Energy

Responsibilities

Lead the definition and execution of the US CRM strategy for Mobility & Convenience (M&C), translating global frameworks into locally relevant programs across brands like Earnify, TravelCenters of America, ampm, Thorntons, and Amoco

Partner with US brand teams and the CRM campaign operations hub to design and deliver campaigns across email, SMS, push, and app, aligned with customer experience strategy and commercial objectives

Collaborate with local marketing teams to support partnership-led campaigns (outside always on lifecycle campaigns) by identifying the right CRM approach and determining how customer data can be used to drive targeted engagement, ensuring campaigns are both brand-relevant and commercially impactful

Adapt and manage automated, hyper-personalized, globally defined lifecycle programs that increase customer lifetime value (CLV), retention, and profitability

Work with the global CRM NoE to define and develop the personalization strategy and roadmap for US brands markets, employing data signals to craft relevant, timely customer journeys

Establish robust CRM reporting and analytics frameworks focused on actionable insights, continuous optimization, and clear visibility of performance across lifecycle stages

Deliver against M&C Marketing NoE KPIs: maximize MROI, strengthen retention, improve brand health, grow customer volume, and enhance CLV

Own budget planning and management for CRM initiatives, ensuring financial discipline and timely delivery

Qualification

Salesforce Marketing CloudCRM strategy developmentCustomer lifecycle optimizationData-driven campaignsAnalytical skillsCustomer obsessionProject managementLeadership skillsCollaboration skillsCritical thinking

Required

Strong commercial savvy and critical thinking, with the ability to translate global CRM strategy into locally relevant touchpoints that drive measurable business impact

Over 10 years' experience in CRM strategy development and execution, ideally within a multinational matrix organisation supporting the American market

Proven ability to lead the development and optimisation of customer lifecycle, behavioural, and automated campaigns, with a deep understanding of personalisation techniques

Hands-on expertise with CRM and marketing technologies—particularly Salesforce Marketing Cloud (SFMC)—including campaign automation, journey building, segmentation, and performance tracking

Technically minded, with experience partnering with data teams to define data models that enable scalable personalisation and automation, ideally using predictive or AI-driven segmentation

Strong analytical skills, with the ability to interpret data and apply insights to optimise customer engagement and campaign performance

Experience in implementing and scaling new MarTech platforms, including developing effective processes and workflows across teams

Demonstrated success in designing and implementing campaigns that meet key performance metrics (e.g. open rates, click-through rates, conversions, and sales) across multiple channels

Proven ability to craft and deploy test-and-learn frameworks, loyalty measurement structures, and investment optimisation strategies

Excellent project management skills, with a customer-obsessed, value-driven attitude that balances strategic goals with delivery excellence

Experience working with offshore teams—particularly in India—to coordinate campaign delivery, optimise workflows, and foster collaboration

Strong leadership and collaborator management skills, with a track record of driving alignment across cross-functional and geographically diverse teams

Benefits

Paid vacation depending on your years of relevant industry experience and will range from 120 – 240 hours of vacation per year for full time employees (60 - 240 hours of vacation per year for part time employees)

9 paid holidays per year

2 personal choice holidays

Up to 8 weeks’ paid leave for the birth or adoption of a child

Discretionary annual bonus program

Long-term incentive program

Generous retirement benefits that include a 401k matching program

A pension for eligible employees

Access to health, vision, and dental insurance

Life and Short-Term Disability and Long-Term Disability

Company

bp

Glassdoor4.0

BP is an energy company providing oil, gas, and renewable energy solutions, alongside refining, trading, and shipping services worldwide. It is a sub-organization of Arcius Energy.

Founded in 1909

London, England, GBR

10001+ employees