Alaffia ยท 1 day ago
Brand Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $130K/yr
6+ years expAlaffia is a purpose-driven beauty and personal care brand committed to redefining beauty with purpose. They are seeking an execution-driven Brand Marketing Manager to lead integrated planning across all channels, focusing on creating holistic marketing campaigns that drive measurable growth and connect brand, product, and retail programs.
BeautyHealth CarePersonal Care and Hygiene
Hiring Manager
Elizabeth Kendig
Responsibilities
With the Head of Brand & Marketing, develop and execute full-funnel marketing plans to support product launches, brand storytelling, retail programs, and promotional events
Own the omnichannel marketing calendar, syncing campaigns, content, promotions, and retail activations across all channels
Collaborate with Creative, Sales, and Product partners to ensure content and campaign needs are mapped to product and retailer priorities
Brief, create, and publish content across channels to deliver meaningful narratives that honor our heritage and resonate with our diverse consumers
Manage product pages, storytelling and assets for DTC and e-tailers
Partner with e-commerce agency to optimize DTC user experience and sales velocity
Plan promotions and collaborate with Operations to ensure inventory-aligned execution
Cultivate a values-aligned brand community centered on clean beauty, African wellness traditions, and empowerment
Oversee content and community management in junction with social media agency
Scale influencer and creator collaborations to build credibility, UGC, and earned reach
Support events, activations and brand partnerships that drive brand awareness and grow our community
Monitor and synthesize VoC inputs (emails, reviews, social, surveys) to identify key insights, trends, and opportunities
Translate customer feedback into actionable recommendations for brand messaging, campaigns, and product support initiatives
Partner with cross-functional teams to ensure customer perspectives are incorporated into launches and ongoing marketing programs
Collaborate with Sales to build compelling sell-in tools, in-store merchandising, and co-branded programs with key retail partners (e.g., Whole Foods Market, Sprouts)
Drive retail-specific campaigns and promotions to increase awareness and velocity at shelf
Serve as a key partner to Sales and Product Development to align on GTM strategy, timelines, and execution
Deliver regular reporting with marketing insights and recommendations to guide strategy and optimize performance, drive growth and engagement
Track and report on core VoC metrics (sentiment, ratings, recurring issues) to inform optimization and continuous improvement
Qualification
Required
6+ years of experience in integrated or brand marketing, ideally within beauty, lifestyle, or CPG
Proven track record of building brands and leading omni-channel campaigns that drive growth
Demonstrated ability to grow DTC and digital retail channels, with hands-on experience in social commerce
Passion for sustainability, clean beauty, and purpose-driven business models
Strong project management and cross-functional communication skills
Deep understanding of the intersection between creative storytelling and commercial strategy
Exceptional storyteller with copy chops, creative sensibility and data-driven mindset
Strategic thinker with commercial acumen and strong consumer empathy
Team player who thrives in an entrepreneurial environment and has a sense of humor!
Benefits
Health
Wellness
Flexible work arrangements
Company
Alaffia
Alaffia produces whole body care for body, hair, baby and face.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase