Chainlink Labs · 4 hours ago
Senior Product Marketing Manager, Web3
United States
Full-time
Remote
Senior Level
5+ years expChainlink Labs is the industry-standard oracle platform powering decentralized finance (DeFi). As a Product Marketing Manager, you will lead the launch of new features and services, crafting compelling narratives and go-to-market strategies that connect technical innovation to enterprise value.
BlockchainInternetSoftwareWeb3
Responsibilities
Own and Execute Product Launches: Lead the GTM strategy and execution for multiple product and feature launches. Define launch strategy, align internal stakeholders, craft positioning, and execute coordinated cross-functional campaigns with measurable impact across adoption, awareness, and engagement
Craft Resonant Messaging: Develop and refine messaging, naming, and positioning frameworks tailored for both technical and non-technical audiences. Collaborate closely with product, go-to-market, content, and ecosystem teams to translate complex technical features into clear, business-focused value propositions
Drive Cross-Channel Campaigns: Lead campaigns that reinforce Chainlink’s leadership and product narrative across key services. Develop audience-specific strategies that align product goals with user needs across the marketing funnel
Bridge Traditional and Onchain Finance: Help shape Chainlink’s narrative as a foundational layer for both DeFi and institutional finance by crafting positioning and GTM strategies that connect technical innovation to enterprise value
Collaborate and Influence: Act as the go-to marketing lead for your product category. Be a key partner across teams, consulted on all launches and strategic initiatives related to your portfolio
Market Intelligence: Continuously synthesize user, market, and competitive insights to inform positioning and strategic decisions. Monitor trends in crypto, fintech, and enterprise infrastructure to keep messaging relevant and differentiated
Qualification
Required
At least 5 years of experience in product marketing, ideally in Web3, B2B SaaS, Cloud Computing or Developer Platforms
Proven experience owning go-to-market strategy and execution for multiple successful product or feature launches
Familiarity with the blockchain ecosystem, including key players, protocols, and technical trends
Strong messaging and positioning skills, with the ability to craft compelling narratives for both technical and non-technical stakeholders
Demonstrated ability to work cross-functionally across product, engineering, content, and broader marketing teams
Skilled at translating complex technical concepts into clear, compelling value propositions
Proven ability to develop campaign strategies that align product objectives with audience needs throughout the user journey
Excellent project management and written communication skills with strong attention to detail
Analytical and insights-driven, with a track record of using research and data to shape marketing strategy
Preferred
Experience working with or marketing to traditional financial institutions, capital markets, fintech
Technical background or strong comfort working with technical products
Experience in a globally distributed, remote-first organization
Company
Chainlink Labs
Chainlink Labs provides open-source blockchain oracle solutions and specializes in the development and integration of chainlink.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$32M2017-09-20Initial Coin Offering· $32M
2017-01-01Series Unknown
Leadership Team
Kemal El Moujahid
Advisor
Recent News
2025-12-08
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2025-11-20
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