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World Relief · 2 days ago

Director of Mass Marketing Fundraising #2025524

United States

Part-time

Remote

Director/Executive

$97K/yr - $107K/yr

7+ years exp

World Relief is a global Christian humanitarian organization dedicated to addressing the world's greatest crises. The Director of Mass Market Fundraising will lead efforts to innovate and grow the organization's mass market fundraising strategies, overseeing omni-channel campaigns and enhancing donor engagement and experience.

CharityConsultingSocial

Growth Opportunities

Responsibilities

This role is responsible for supervising others and includes responsibilities consistent with supervising employees, including but not limited to monitoring daily work activities, tracking and approving timesheets including approving time off, monitoring performance including entering goals, progress check-ins, and weekly or bi-weekly check-ins, documenting performance concerns, entering staff promotions, transitions, and separations in HRIS within required time frame

Support and provide leadership to the mass market fundraising and broader marketing team to reach or exceed mass-level revenue goals (a file that currently brings in approximately $5 million annually) and accomplish monthly lead indicators

Develop and implement a multi-year mass fundraising strategy focused on donor engagement, retention, reactivation, and upgrading

Lead the research and development of new opportunities to rapidly scale our mass donor base, including gift catalogs, online store, calling campaigns, donor premiums, etc

Collaborate with senior leadership to integrate mass fundraising into overall development and organizational strategies

Ensure strong alignment of messaging, branding, and donor experience across all channels

Establish and lead annual calendar planning for fundraising campaigns (including campaigns tied to key seasons (e.g., year-end, Giving Tuesday, awareness days) and ensure audience-owner participation throughout Advancement - home office fundraising teams, US office fundraising staff

Direct campaign execution across major channels, including but not limited to: direct mail, email, digital advertising, website, peer-to-peer, events, telefundraising and SMS, where applicable

Design scalable stewardship pathways for mass donors (email series, impact reporting, engagement content)

Work across content, digital and design teams to create compelling fundraising content and storytelling

Ensure donor communications reflect organizational values, build trust, nurture as acquired, and foster long-term loyalty

Coordinate with Mid, Major and Planned Giving Teams to identify and move qualified prospects through the giving pipeline

Use data-driven approaches to segment audiences, optimize donor journeys, and improve lifetime value

Lead a robust testing and optimizing agenda that constantly focuses on creating more impactful fundraising and engagement results

Partner with Data/IT/CRM teams to Develop and track KPIs across programs and ensure accurate tracking, attribution, and reporting

Develop annual projections for mass-level giving, utilizing the Business Insights function

Set annual revenue, expense, and performance goals for mass fundraising programs; monitor progress and adjust strategies as needed

Stay attuned to emerging fundraising trends and strategy, as well as national fundraising reports, and implement lessons learned

Lead, mentor, and manage a team of fundraising and marketing professionals and/or external agencies. Interview, hire, and onboard new staff

Coordinate team workload, prioritization, and output

Qualification

Direct response fundraisingDigital marketingData analyticsProject managementCRM proficiencyLeadershipFinancial acumenCommunication skillsStrategic thinkingTeam management

Required

Mature and personal Christian faith

Committed to the mission, vision, and values of World Relief

Desire to serve and empower the Church to impact vulnerable communities

Able to affirm and/or acknowledge World Reliefs Core Beliefs, Statement of Faith, Christian Identity and National Association of Evangelicals' For the Health of The Nation document

Strong understanding of direct response fundraising principles and digital marketing best practices

Proven ability to use data and analytics to drive decisions and optimize campaigns

Excellent project management skills; able to manage multiple initiatives, timelines, and stakeholders

Exceptional written and verbal communication skills, with a talent for donor-centric messaging

Strategic thinker with strong financial acumen and comfort managing budgets and forecasts

Proficiency with CRM and marketing automation platforms (e.g., Salesforce, Raiser's Edge, EveryAction, Engaging Networks, etc.) and analytics tools (e.g., Google Analytics, data visualization platforms)