Johnson & Johnson MedTech · 3 days ago
Global Marketing Manager Front End Innovation, Upstream Marketing | Irvine, CA
Irvine, CA
Full-time
Onsite
Mid, Senior Level
$102K/yr - $177K/yr
6+ years expJohnson & Johnson MedTech is committed to healthcare innovation and is seeking a Global Marketing Manager for Front End Innovation in Upstream Marketing. This role involves developing strategic marketing plans for cataract implant products, leading product launches, and collaborating with cross-functional teams to meet customer needs and maximize portfolio value.
Hospital & Health Care
Responsibilities
Developing and leading strategic new product marketing plans and programs for our cataract implant product lines to grow business and meet/exceed global business plan
Leading the creation of both launch strategy and global launch execution in coordination with a global cross-functional team of new product introductions
Working closely with the regions to understand and anticipate customer needs through analyzing global market trends to identify new product opportunities
Translating customer needs into product design requirements to develop differentiated product concepts and plans
Analyzing and presenting appropriate opportunities through portfolio review to the global management board
Evaluates, selects, and prioritize the organization’s list of new products and projects
Aiming to maximize the portfolio value, identify risks and opportunities with the project/new product introduction
Developing value proposition (positioning, price and promotion) for new product/solution introductions, as well as formulate clinical claims development for new products, working closely with R&D, Clinical, Medical Affairs, HEMA, Regulatory, etc
Developing and implementing strategies to drive marketing objectives, including segmentation, targeting, and positioning, pricing; target product profile & evidence generation and dissemination; brand and communication strategy
Successfully use the Launch Excellence framework to launch new products and line extensions, lead brand-building activities, drive marketing plans & promotions in partnership with cross-functional partners and regional marketing teams
Leading a product from the conception phase through launch, following the Vision Global New Products Process, focusing on features, business value, and the customer
Qualification
Required
Minimum of a bachelor's degree (required) and MBA equivalent (strongly preferred)
Minimum of 6 years work experience
Minimum of 2 years marketing or related experience
Experience in strategic marketing, upstream marketing, product management, or related commercial function
Ability to effectively connect with customers (surgeons) and internal partners
Change maker mindset
Outstanding interpersonal skills to be able to adapt to diverse styles
Ability to lead through influencing without authority
Demonstrate strong business analytics and financial acumen e.g., business case development
Ability to identify emerging trends in health, technology, or related fields
Ability to prioritize and successfully lead complex project workstreams across multiple dimensions, with internal and external partners
Sophisticated skills in insight generation to partner with business insight team
Strong communication skills in both writing/verbal & experience in management presentations
Preferred
Experience working in a global organization and collaborating with regional groups
Medical device, ophthalmology experience
Benefits
Medical
Dental
Vision
Life insurance
Short- and long-term disability
Business accident insurance
Group legal insurance
Consolidated retirement plan (pension)
Savings plan (401(k))
Vacation – up to 120 hours per calendar year.
Sick time - up to 40 hours per calendar year.
Holiday pay, including Floating Holidays – up to 13 days per calendar year.
Work, Personal and Family Time - up to 40 hours per calendar year.
Company
Johnson & Johnson MedTech
At Johnson & Johnson MedTech, we are working to solve the world’s most pressing healthcare challenges through innovations at the intersection of biology and technology.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Mike Walker
CFO & VP of Finance DePuy Synthes
Tino Schweighoefer, MBA
CFO Monarch Platform
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