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State of Florida · 4 days ago

GAME PORTFOLIO MANAGER - 36000412

Tallahassee, FL

Contract

Onsite

Entry, Mid Level

$57K/yr - $63K/yr

2+ years exp

The Florida Department of Lottery is responsible for the development and production of lottery games and promotions. The Game Portfolio Manager will research product ideas, develop launch schedules, manage production stages, and analyze game performance throughout the product lifecycle.

Government Administration

Responsibilities

Each employee is expected to be knowledgeable of the Lottery’s Responsible Gaming program, including the No Underage Play and Play Within Your Means messaging, and will ensure retailers and players are aware of the program and provided information, as necessary

Manages the development of new and innovative games and promotions for introduction into the Florida market

Develops reporting and data analysis that provides clear and actionable insights in the areas of sales, product management, and promotions

Maintains full understanding of the Florida Lottery game portfolio, including prize structure development and game portfolio management

Participates in long-term, strategic plan development discussions, with ability to articulate information on results of game and promotion performance, review analytical and forecasting data prepared to support initiatives discussed, and make knowledgeable, fact-based recommendations that can be incorporated into marketing and business development plans

Reviews and evaluates new gaming and product suggestions from vendors, Lottery players, and other sources to determine the appeal, impact and feasibility for product development

Develops annual product plans to achieve annual sales goals and maintain a sufficient variety of Lottery products to reach each segment of the player market

Forecasts the potential sales performance based on market research

Manages contracts with vendors and licensed properties, coordinates the launch activities and monitors sales

Works with Research to develop annual plans for product research, attend focus groups and other research activities

Acts as project manager and develops detailed action plans to ensure the smooth implementation and introduction of new games into the marketplace

Works closely with Lottery Marketing, Communications, Security and Information Resources to develop advertising campaigns, websites, in-store signage, and player/retailer materials to promote and educate the public about Lottery offerings, and with other Lottery divisions to ensure support functions for Lottery play, such as: security, game administration operations, claims processing and prize fulfillment requirements are being met

Conducts a thorough business analysis of potential new games and promotions. Develops product and promotion briefs identifying key features, product positioning, market analysis and research and other relevant details

Analyzes game and promotions by tracking awareness, participation, sales and performance compared to historical data and market and economic factors. Creates reports and communicates findings to management

Responds to public records requests for information

Performs special projects and additional duties as assigned and directed by the Senior Product Manager or Deputy Secretary of Product, Research and Sales

Attendance is an essential function of this position

Qualification

Game portfolio managementData analysisSalesMarketing principlesMicrosoft OfficeProject managementStatistical analysisResearch skillsEffective communicationRelationship buildingPresentation skills

Required

A bachelor's degree from an accredited college or university in Business Administration, Finance, Research, Marketing, Advertising, Communications, or a closely related field of study and two (2) years of professional sales, marketing, or advertising experience

A master's degree from an accredited college or university in Business Administration, Finance, Research, Marketing, Advertising, Communications, or a closely related field of study may substitute for one (1) year of the required work experience

Professional or non-professional work experience as described above may substitute for the required college education

Combinations of college course work in the disciplines specified above and experience may be substituted for the required college education. College course work will be considered equivalent of experience at the rate of thirty (30) semester or forty-five (45) quarter hours on a year for year basis. A maximum of three (3) years of college course work may be substituted

Successful passing of a criminal background check (state, local, and national) is required

Maintains strict confidentiality of information learned while working with the Florida Lottery, whether learned through assigned duties or through working with other units