University of Arizona · 1 week ago
Assistant Director of Retail Marketing
Tucson, AZ
Full-time
Onsite
Lead/Staff, Director/Executive
$76K/yr - $98K/yr
5+ years expThe University of Arizona is seeking an Assistant Director of Retail Marketing to develop and execute comprehensive retail marketing strategies for the Campus Stores. This role involves overseeing digital and print marketing, promotional campaigns, and community engagement initiatives to drive revenue growth and enhance brand visibility.
EducationHigher EducationNon ProfitUniversities
Responsibilities
Develop, implement, and assess multi-channel marketing plans that support annual sales and brand goals
Monitor industry trends, competitive activity, and student buying behavior to inform strategy
Ensure initiatives align with University brand standards and departmental mission
Direct pre- and post- marketing activity data collection, analysis, and reporting
Hire, train and manage the marketing team including 2-3 full-time staff, student workers and interns
Create & grow a dynamic social media presence designed to engage students, strengthen brand loyalty and drive both in-store and online revenue
Manage social media strategy including content creation, scheduling, engagement, and analytics tracking
Implement targeted digital advertising and email marketing campaigns to drive traffic and conversions
Lead promotion of seasonal events, product launches and exclusive merchandise
Develop compelling marketing assets including signage, graphics, video, and print collateral
Support school spirit and brand affinity through coordinated retail and student-engagement initiatives
Partner with academic units, athletics, student organizations, and external vendors to support collaborative marketing efforts
Coordinate pop-ups, giveaways, author events, and community outreach programming
Strengthen loyalty programs and campus outreach to increase repeat business
Analyze data from POS systems, digital platforms, and surveys to evaluate performance
Prepare regular reports tracking KPIs, customer insights, and campaign ROI
Assign marketing projects to each team member and monitor the individual and collective team workflow to ensure all project deadlines are met
Lead cross-functional coordination to ensure deadlines, budgets, and project scope requirements are met
Qualification
Required
Bachelor's Degree or equivalent advanced learning attained through professional level experience required
Five years of related work experience, including two years of managerial experience, or equivalent combination of education and work experience
Knowledge of retail marketing strategies including promotional planning, product positioning, and seasonal sales optimization
Ability to support merchandising strategies, pricing decisions, and product launches
Advanced proficiency in managing brand presence across major social platforms
Skilled in developing compelling context tailored to a student and alumni community and campus culture
Proficiency with design and creative tools such as: Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Premiere Pro), Canva, Figma, or equivalent graphic content tools
Benefits
Health, dental, and vision insurance plans
Life insurance and disability programs
Paid vacation, sick leave, and holidays
U of A/ASU/NAU tuition reduction for the employee and qualified family members
Retirement plans
Access to U of A recreation and cultural activities
More!
Company
University of Arizona
University of Arizona is a public research university that offers bachelor’s, master’s, doctoral, and professional degree courses.
10001+ employees
H1B Sponsorship
University of Arizona has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (138)
2024 (119)
2023 (146)
2022 (135)
2021 (146)
2020 (93)
Funding
Current Stage
Late StageTotal Funding
$88.9MKey Investors
US Department of EnergyGoogle.orgNational Science Foundation
2024-12-10Grant· $0.61M
2024-06-04Grant· $1M
2023-09-07Grant· $30M
Leadership Team
Chad Herzog
Associate Vice President, Arizona Arts
Recent News
Arizona Daily Star
2025-12-14
Arizona Daily Star
2025-12-09
Government Technology US
2025-12-09
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