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Avery Brewing Co · 4 days ago

Brand Development Manager- Long Island

New York, NY

Full-time

Onsite

Mid Level

$50K/yr - $70K/yr

3+ years exp

Avery Brewing Co is a company that focuses on building brands in the beer industry. The Brand Development Manager will act as the local representative for the company's brands, working with distributors and retailers to drive strategic distribution and volume while executing brand-building activities at retail locations.

Food and BeverageManufacturingMarketingSales

Culture & Values

Responsibilities

Work with Market Manager and Distributor to develop annual distribution targets by brand/sku’s and then drive distribution and volume in key retail accounts, both on and off premise to achieve Mahou USA goals

Create account target list by wholesaler for priority brands/sku’s to improve distribution and generate new business for Mahou USA

Own relationship with key accounts decision makers in both on and off premise accounts

On a weekly basis, work with distributor sales teams to drive Mahou USA distribution, drive incremental share of mind within distributors sales team and train the distributor sales team on the benefits of the Mahou USA portfolio

Secure permanent draft/package placement for Mahou USA brands in the on premise and then execute proper promotional support to ensure ROS per POD, such as staff training, consumer focused promotions

In Independent off premise, drive distribution for the right sku’s in the right accounts and ensure pricing execution, proper merchandising and display activity

In Off Premise chain accounts ensure proper placement of mandated Mahou USA sku’s, proper price execution and any other feature or display activity

Leverage CRM tools (Karma, CCM, Dashboards, etc) to ensure flawless execution at retail

Monitor and submit distribution progress reports as assigned by Market Manager

Identify and develop retail and pricing programs for underperforming packages

Execute the local sampling plan of Mahou USA portfolio through interaction with consumers and retailers at local retail samplings, retail work- withs, special events, trade shows, etc

Properly manage regional POS budget to ensure effective use of merchandising tools at retail to drive proper awareness for Mahou USA brands and achieve distribution and display objectives

Responsible for executing Mahou USA price strategies by brand/sku to ensure that shelf pricing is on brand strategy while maximizing Company’s margin/profit

Responsible for understanding current brewery margins by brand pack and build annual objectives to improve margin profitability and mix

Support Market Manager and GM in maintain accurate records of current pricing for Mahou USA sku’s versus competition across all distributor and retailer in assigned territory

Regularly conduct retail price surveys by Distributor, specified chain and/or channel of trade to ensure Mahou USA package is priced properly versus defined competitive set

Work with management & Pricing and Revenue Manager to initiate corrective action to improve Mahou USA pricing in all on and off premise accounts

Responsibly manage annual co-op budgets with Distributors in compliance with all Mahou USA policies and procedures

Responsibly manage annual travel and expense budget in compliance with Mahou USA Travel and Expense Policy Guidelines

Qualification

Sales experienceBrand managementCRM tools proficiencyTrade math skillsMicrosoft Office skillsCommunication skillsTeam playerCreativitySelf-motivated

Required

Bachelor's degree from four-year College or university; three years' related experience and/or training; or equivalent combination of education and experience

Live in the market for which the Brand Development Manager is responsible

Entrepreneurial spirit yet sales professional

Team player that is passionate about selling beer

Follow instructions; respond appropriately to management direction yet self-starter

Strong oral and written communication skills. Must be able to speak clearly and persuasively in positive or negative situations; good listening skills; and strong presentation skills

Understanding of, and ability to perform, basic trade math as a part of doing business in a 'fact-based' selling culture

Ability to prioritize and plan work; attention to details; effective time management; set goals and objectives

Take independent actions and calculated risks

Display creativity and original thinking

Highly self-motivated and ability to work both traditional business hours as well as non-traditional business hours including, at times, nights, weekends, and holidays as required

Must be available for overnight travel for crew drives, meetings, training and occasional weekend events or Distributor and Retailer entertainment

Must have solid computer knowledge and skills in Microsoft Word, Excel, Power Point

Must be able to lift, carry, push and/or pull up to 35 pounds

Valid driver's license required with excellent driving record