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Meta · 3 days ago

Product Manager - Advertiser Guidance

Bellevue, WA

Full-time

Hybrid

Senior Level, Lead/Staff

$205K/yr - $277K/yr

10+ years exp

Meta builds technologies that help people connect, find communities, and grow businesses. This role involves leading the Opportunity score model development and Guidance Ranking, focusing on product lifecycle management and cross-functional collaboration to enhance advertiser experiences.

Computer Software

Comp. & Benefits

Responsibilities

Lead the development and implementation of Opportunity score as a metric supporting Sales and Advertiser use cases

Manage the end-to-end product lifecycle for guidance ranking and OS score from ideation to launch. Focusing on guidance experimentation methodologies and post adoption impact, how guidances are incorporated into OS models, ensuring OS metric and pipeline stability, robustness and long term relationship to revenue and performance

Work closely with engineering, data science, design, and marketing teams to ensure seamless product delivery and alignment with strategic goals

Develop and refine metrics to measure different guidance impact on Advertisers and to measure OS impact. This will include partnering with the DS team to develop and analyze proxy metrics for iRev, metrics to measure guidance impact, and OS impact

Engage with internal stakeholders, including the iRev committee, to align on strategic goals and ensure product initiatives meet business needs

Drive continuous improvement in product processes and methodologies, leveraging data-driven insights to enhance product performance and user experience

Qualification

Product ManagementExperimentation FrameworksMetrics DevelopmentAdvertising TechnologyMachine LearningStrategic ThinkingCross-Functional LeadershipCommunicationCollaborationProblem-Solving