Dow Jones ยท 1 day ago
Manager, Audience Experimentation & Insights
New York, NY
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $125K/yr
7+ years expDow Jones is seeking a Manager, Audience Experimentation & Insights to help scale a next-generation experimentation program that fuels subscription growth. This role involves partnering with various teams to design and evaluate audience experiments that enhance conversion funnels and optimize subscription strategies.
Digital MediaNewsPublishingSocial Media
Responsibilities
Audience Experimentation Planning: Own the planning, launch, and interpretation of A/B and multivariate tests that drive acquisition, engagement, and retention improvements
Funnel Recommendation & Insights : Translate quantitative results and audience behavior signals into concise, persuasive recommendations that influence subscription strategy and premium positioning
CRO Consultant Partnership : Direct and prioritize the work of external optimization partners to ensure strategic alignment, high-quality execution, and measurable funnel impact
Testing Program Management : Maintain and improve the experimentation pipeline, governance, QA processes, and centralized test calendar to enhance clarity, speed, and consistency across teams
AI-Driven Funnel Optimization : Develop new workflows and tools that use generative AI to increase experimentation velocity, automate analysis, and uncover deeper insights from funnel data
Support New Subscription Verticals : Conduct rapid experimentation and early-stage validation for new product bundles, pricing models, and premium offerings
Drive Cross-Functional Alignment : Collaborate with Commerce Product, Engineering, Data Science, Performance Marketing leads, and Subscription Strategy to ensure instrumentation accuracy, consistent metrics, and shared understanding of results
Qualification
Required
The willingness to work in our midtown Manhattan office 3 days a week
7+ years in experimentation, audience analytics, CRO, product insights, and/or growth marketing
Strong experience designing digital experiments and interpreting results with statistical rigor
Proficiency with data fluency and experience analyzing complex datasets
Experience synthesizing complex findings into clear narratives for senior stakeholders
Familiarity with analytics and experimentation tooling (Adobe/GA4, Optimizely, Statsig, Piano, Braze, or similar)
Demonstrated ability to manage multiple partners and workstreams in fast-moving environments
Strong project management, collaboration, and organizational skills
Preferred
Experience with subscription funnels or paywall-driven businesses preferred
Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Medical, Dental and Vision Insurance Plans
Education Benefits
Paid Maternity and Paternity Leave
Family Care Benefits
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Company
Dow Jones
Dow Jones is a news and business information provider that delivers content to consumers and organizations via newspapers and more.
1001-5000 employees
H1B Sponsorship
Dow Jones has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (40)
2023 (48)
2022 (72)
2021 (44)
2020 (39)
Funding
Current Stage
Late StageTotal Funding
unknown2007-12-13Acquired
Leadership Team
Almar Latour
CEO, Dow Jones & Publisher, The Wall Street Journal
Sarah Cottle
Executive Vice President and General Manager, Energy
Recent News
Company data provided by crunchbase