Genentech · 1 week ago
Customer Marketing Manager, Patient
San Francisco, CA
Full-time
Hybrid
Mid Level
$129K/yr - $239K/yr
4+ years expGenentech is a leading biotechnology company focused on delivering innovative treatments. They are seeking a Customer Marketing Manager to lead patient marketing efforts within the NeuroImmunology franchise, orchestrating omnichannel experiences to enhance patient engagement and support product launches.
BiotechnologyLife ScienceManufacturing
Responsibilities
Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market / competitor insights and other data needed, collaborating closely with the Sr. Customer Marketers
Self-authors derivative tactics for marketing campaigns, with a greater emphasis on derivative variants and incorporates post-PRC edits and adjustments
Supports customer marketing strategies and activities including but not limited to monitoring timelines, content planning calendars, and content handoffs
Engages with media agencies, monitors go-lives/trafficking, and participates in customer-specific tactical planning
Performs a wide range of tactical activities to support seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
Partners with agencies and the Commercial Medical Legal Regulatory Review Committee (CMLR) to facilitate development, approval, and pull-through of compliant and effective promotional tactics
Measures, refines, and adjusts campaign elements to optimize performance based on real-time data and brand objectives
Supports cross-marketing, cross-functional, and field alignment for optimal deployment of content and campaigns
Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects
Pursues continuous professional development by mastering the latest capabilities and tools in content creation, execution, and analytics
Qualification
Required
Bachelor's degree
One year of marketing experience or an MBA
4 years minimum work experience, with 2 years of commercial experience (e.g., market access, marketing, sales or customer insights)
Preferred
Marketing experience in relevant industries
Experience in executing marketing tactics that have strengthened market positioning and driven high-value customer and business outcomes
Some experience with direct to patient/consumer marketing or patient support programs
Benefits
A discretionary annual bonus may be available based on individual and Company performance.
This position also qualifies for the benefits detailed at the link provided below.
Company
Genentech
Genentech is a biotechnology research company that specializes in genetic testing and personalized medicines.
10001+ employees
H1B Sponsorship
Genentech has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (167)
2024 (148)
2023 (150)
2022 (178)
2021 (121)
2020 (158)
Funding
Current Stage
Public CompanyTotal Funding
unknown2009-03-26Acquired
1999-07-20IPO
1976-01-01Series Unknown
Leadership Team
Ashley Magargee
Chief Executive Officer
Michael Laird
Vice President, Global MSAT Drug Substance Biologics Technology and Commercial Products Support
Recent News
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2026-01-21
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