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Yamamotoyama · 4 days ago

Sr. Associate Brand Manager

Pomona, CA

Full-time

Onsite

Mid, Senior Level

$105K/yr - $120K/yr

5+ years exp

Yamamotoyama U.S.A. is a company dedicated to traditional Japanese green tea and nori seaweed products. The Sr. Associate Brand Manager will lead innovation strategy, uncover growth opportunities, and drive end-to-end product development while collaborating with cross-functional teams to enhance the brand's portfolio.

E-CommerceManufacturingTea

Responsibilities

Lead Innovation Strategy & Portfolio Optimization - Define and evolve our innovation roadmap (including new products, line extensions, new pack types, packaging innovation), informed by deep consumer understanding, category trends, whitespace mapping, and business needs. Develop the 3-Year New Product Strategy for the Brand keeping in mind portfolio optimization, lead white space exploration and ideation sessions, develop Year-2 and Year-3 plans for new product launches and line extensions

Uncover Growth Opportunities - Leverage syndicated data, custom insights, and cultural signals to identify unmet needs, inspire new product ideas, and build compelling business cases. Constantly monitor category trends, product performance, and

Drive End-to-End Development - Own the new product lifecycle—from concept through commercialization—partnering with Product Development, R&D, PM, QA, Sales, and Creative to bring bold ideas to life

Champion Cross-Functional Execution - Be the connective tissue between functions to ensure on-time, on-budget, and on-brand innovation delivery

Communicate with Clarity and Impact - Translate data and consumer insights into compelling stories that influence internal stakeholders and external partners

Monitor, Learn & Optimize - Monitor and analyze category data (trends, new news, shifts in competitive landscape), the performance of new products (ours and competitive), and make adjustments to the NPD strategy as necessary. Report on key metrics for at least 1 year post-launch. Critically analyze data and present impact of key findings to executive leadership in a clear and intentional manner

Project Management: Serve as Project Leader and occasional project manager, overseeing all innovation/NPD projects from conception to completion, ensuring they are completed on time and within budget

Qualification

Marketing StrategyBrand ManagementProject ManagementConsumer InsightsData AnalysisInnovation DevelopmentMarketing Software ProficiencyIndustry KnowledgeAgilityAccountabilityEffective CommunicationCreativityRelationship Building