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PlanIT Group, LLC · 3 months ago

Pardot Marketing Engagement Manager

United States

Contract

Remote

Senior Level

5+ years exp

PlanIT Group, LLC is seeking a Pardot Marketing Engagement Manager to oversee Pardot strategy and execution. This role involves managing Pardot instances, developing automated engagement programs, building email campaigns, and ensuring compliance with data privacy regulations.

ConsultingInformation TechnologyManagement Consulting

Growth Opportunities

Responsibilities

Manage the multiple internal and external Pardot instances, including setup, configuration, ongoing support and optimization

Develop and implement automated engagement programs such as drip campaigns, lead nurturing, and segmentation

Align Pardot workflows with broader marketing and sales objectives

Assist with the Project Management of large-scale Pardot initiatives from kick-off to completion

Build and deploy email campaigns, landing pages, and forms within Pardot

Build and define client/prospect automated nurture campaigns and identify additional touchpoints that can lead to cross-sell opportunities

Perform day-to-day system updates and troubleshooting issues related to emails

Monitor campaign performance and optimize based on key metrics (CTR, open rates, conversions)

Ensure compliance with data privacy regulations including GDPR and CAN-SPAM

Be an internal subject matter expert for email marketing best practices for best end-user experience

Develop and manage dynamic and static lists to support targeted marketing campaigns and lead nurturing programs

Maintain data hygiene by auditing contact records, removing duplicates, and ensuring accurate segmentation

Ensure compliance with data privacy regulations by managing opt-in/opt-out preferences and suppression lists

Collaborate with CRM administrators to ensure seamless data integration and resolve sync issues between Pardot and Salesforce

Prepare and validate audience lists for campaign launches, A/B testing, and performance tracking

Continuously refine segmentation strategies based on campaign analytics and evolving business needs

Manage lead scoring and grading models to improve sales handoff efficiency

Collaborate with Salesforce CRM administrators to ensure seamless data flow and reporting

Maintain data integrity and troubleshoot sync issues between Pardot, Salesforce and any 3rd party platform integrations

Create dashboards and reports to measure campaign effectiveness

Present actionable insights and recommendations to stakeholders

Continuously test and refine strategies based on performance data

Qualification

PardotSalesforce CRMHTML/CSSB2B MarketingData AnalysisProject ManagementCommunication SkillsCritical ThinkingTime ManagementAdaptability

Required

5+ years of experience in marketing

3+ years of day-to-day hands-on experience with Pardot and Salesforce CRM

Strong understanding of B2B and B2C marketing funnels and customer journey mapping

Experience working in an Agile Project Management Corporate Environment

Experience with HTML/CSS is required

Analytical mindset with a passion for data-driven decision-making

Strong ability for critical thinking, attention to detail and quality

Enthusiasm for staying current with marketing technology trends

Ability to prioritize tasks, meet deadlines, and effectively manage time while juggling multiple projects and responsibilities

Strong writing and verbal communication skills

Flexibility in a rapidly changing environment is critical

Commit to a blended workplace program that requires being actively engaged online during virtual meetings and ability to build strong working relations in virtual/remote work environment

Bachelor's degree in marketing, communications, computer science, or information technology

Pardot, Marketing Cloud, and/or Salesforce certifications required