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Harbinger · 5 hours ago

Marketing Manager, Paid Media

Garden Grove, CA

Full-time

Onsite

Mid, Senior Level

$85K/yr - $115K/yr

5+ years exp

Harbinger is an American commercial electric vehicle company on a mission to transform an industry starving for innovation. They are seeking a Marketing Manager, Paid Media to own and scale their paid acquisition and digital advertising strategy, focusing on driving qualified demand and brand awareness across key channels.

AutomotiveElectric VehicleManufacturing

Growth Opportunities

Responsibilities

Develop and own Harbinger’s paid media strategy across channels such as Google, LinkedIn, Meta, YouTube, and programmatic

Align campaigns with business objectives (e.g., fleet acquisition, dealer recruitment, product launches, brand awareness)

Identify new growth opportunities through emerging platforms, formats, and targeting strategies

Build, launch, and manage campaigns end-to-end: targeting, bidding, budgeting, creative testing, and pacing

Continuously optimize performance to improve CPL, CPA, and overall ROI

Manage retargeting, lookalike, and ABM-style campaigns for B2B audiences

Own and manage paid media budgets across platforms

Forecast spend, results, and pipeline contribution

Make real-time budget reallocations based on performance

Track and analyze campaign performance using tools such as Google Analytics, ad platform dashboards, and CRM data

Build dashboards and regular reporting for leadership

Translate data into insights and recommendations

Partner with web, product marketing, and demand gen teams to optimize landing pages, forms, and lead flows

Improve conversion rates throughout the funnel—from first click to sales handoff

Implement and test new CRO strategies

Partner with product marketing, design, and content teams to develop compelling ad creative

Test messaging, formats, and visuals tailored to different personas (fleets, dealers, upfitters, enterprise buyers)

Ensure consistency with Harbinger’s brand voice and value propositions

Work closely with Sales, Product, and Revenue Operations to align on lead quality, targeting, and attribution

Support product launches and major announcements with integrated paid campaigns

Qualification

Paid media managementGoogle AdsLinkedIn AdsPerformance marketingB2B funnelsCRM toolsABM strategiesAnalytical skillsStakeholder managementCommunication skills