ChowNow · 12 hours ago
Conversion Rate Optimization Manager
United States
Full-time
Remote
Mid, Senior Level
$105K/yr - $135K/yr
5+ years expChowNow is a leader in off-premise restaurant technology, helping independent restaurants thrive in the digital economy. The Conversion Rate Optimization Manager will be responsible for optimizing the company's website as a revenue-driving growth engine, focusing on conversion rate strategies across organic and paid traffic.
AppsDelivery ServiceE-CommerceHospitalityInternetLocalMobile AppsRestaurants
Responsibilities
Owning conversion rate optimization strategy and execution across organic and paid traffic, including testing roadmap, experimentation, and optimization
Being accountable for MQL, SQL, and Closed Won revenue sourced from organic traffic
Partnering closely with Content to improve SEO performance, keyword rankings, and content-to-conversion pathways
Serving as the primary owner of the ChowNow website, including site architecture, navigation, UX, and conversion flows
Overseeing website development and design execution, partnering with internal teams and external agencies as needed
Maintaining a prioritized backlog of website improvements informed by data, testing results, and business priorities
Analyzing performance using analytics and experimentation tools, and regularly report insights and impact to marketing and executive leadership
In 30 days, you will: Progress through our Ramp Camp (ChowNow’s New Hire Onboarding Experience) Audit website performance, CRO opportunities and site health Establish ownership model: what’s built hands-on vs. owned via backlog, engineers, or agencies
In 60 days, you will: Launched a prioritized CRO roadmap and executed at least 3 conversion experiments across organic and/or paid traffic Improved visibility into organic MQL/SQL performance via clear reporting and baseline benchmarks
In 90 days, you will: Show early gains in conversion rate or organic pipeline contribution Operate the website as a revenue-driving product, with clear experimentation and reporting cadence
Qualification
Required
5–8+ years of experience in CRO, growth, or website management in a B2B or marketplace environment
Experienced user of Wordpress and VWO
Proven track record driving pipeline and revenue impact through website optimization
Strong expertise in CRO and A/B testing, experimentation frameworks, and analytics
Comfortable owning website development and design workflows, including collaboration with engineers and designers
Highly analytical, detail-oriented, and comfortable operating with high ownership and autonomy
Proven ability to be a strong cross-functional partner to Content, Demand Generation, Product Marketing, and external agencies
Benefits
Ongoing training and growth opportunities.
Rock solid medical, dental, and vision plans.
Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
Unlimited Paid Vacation. We expect you to work hard, but still enjoy your personal life
7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave.
401(k) Matching
Employer-contributing student loan assistance program or continuing education reimbursement program
Employee Stock Incentive Plan.
Pet insurance for your fur babies
Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly.
Enough freedom to spread your wings while still holding you accountable.
Company
ChowNow
ChowNow helps branded online ordering systems for independent restaurants through the restaurants’ own websites.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$64.04MKey Investors
Catalyst InvestorsUpfront Ventures
2019-05-08Series C· $21M
2017-10-24Series B· $20M
2016-09-08Series Unknown· $5.38M
Leadership Team
Christopher Webb
Co-Founder & Chief Executive Officer
Kanika Soni
CEO
Recent News
2025-08-01
2025-03-04
Company data provided by crunchbase