ChowNow · 6 days ago
Email Marketing Specialist
United States
Full-time
Remote
Entry, Mid Level
$56K/yr - $72K/yr
2+ years expChowNow is a leading player in off-premise restaurant technology, focusing on helping independent restaurants thrive in the digital economy. The Email Marketing Specialist will own B2B email marketing execution across demand generation and lifecycle programs, responsible for building and optimizing email programs that drive MQLs, SQLs, and Closed Won revenue.
AppsDelivery ServiceE-CommerceHospitalityInternetLocalMobile AppsRestaurants
Responsibilities
Owning the execution and optimization of B2B email programs that drive pipeline and revenue, measured by MQL, SQL, and Closed Won attribution
Building and optimizing prospect nurtures and sales enablement email programs aligned with Demand Gen and Sales priorities
Executing post-activation lifecycle nurtures to support product adoption, engagement, and retention in partnership with Lifecycle and Product Marketing
Translating lifecycle strategy and campaign priorities set by the Director of Lifecycle Marketing into scalable email and automation programs
Managing campaign builds, QA, deployment, testing, and optimization across Marketo and Outreach
Supporting B2B2C email needs as required, with working knowledge of Iterable and ActiveCampaign
Developing segmentation, personalization, and suppression strategies using CRM and product data
Monitoring performance and report on engagement, conversion, and revenue impact, surfacing insights and recommendations
In 30 days, you will: Progress through our Ramp Camp (ChowNow’s New Hire Onboarding Experience)
Review existing nurtures, sales enablement emails, and deliverability health
Take ownership of all B2B email programs, tooling, QA, and launch processes
In 60 days, you will: Fully ramp on lifecycle strategy and priorities set by Lifecycle leadership; executing with speed, quality, and consistency
Execute and optimized prospect nurtures and sales enablement emails tied directly to MQL → SQL movement
In 90 days, you will: Drive measurable lift in email-sourced MQLs, SQLs, or pipeline velocity
Operate as a high-output, trusted execution partner to Lifecycle and Sales
Qualification
Required
Have 2-3+ years of B2B email or lifecycle marketing experience, ideally in SaaS or marketplace environments
Have proven experience driving demand outcomes from email, including MQL, SQL, and revenue impact
Possess hands-on expertise with Marketo and sales engagement tools (e.g., Outreach); familiarity with Iterable and ActiveCampaign a strong plus
Demonstrate a basic understanding of nurture strategy, attribution, and funnel performance
Are a detail-oriented executor with a test-and-learn mindset
Are comfortable partnering cross-functionally with Demand Generation, Sales, Product Marketing, and Customer Success
Benefits
Ongoing training and growth opportunities.
A "Best Place to Work" winner multiple times where we focus on creating a great employee experience.
Rock solid medical, dental, and vision plans.
Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
Unlimited Paid Vacation. We expect you to work hard, but still enjoy your personal life
7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave.
401(k) Matching
Employer-contributing student loan assistance program or continuing education reimbursement program
Employee Stock Incentive Plan.
Pet insurance for your fur babies
Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly.
Enough freedom to spread your wings while still holding you accountable.
Company
ChowNow
ChowNow helps branded online ordering systems for independent restaurants through the restaurants’ own websites.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$64.04MKey Investors
Catalyst InvestorsUpfront Ventures
2019-05-08Series C· $21M
2017-10-24Series B· $20M
2016-09-08Series Unknown· $5.38M
Leadership Team
Christopher Webb
Co-Founder & Chief Executive Officer
Kanika Soni
CEO
Recent News
2025-08-01
2025-03-04
Company data provided by crunchbase