Sunrise Systems, Inc. ยท 4 days ago
Market Manager
United States
Full-time
Remote
Mid Level
$30/hr - $33/hr
4+ years expSunrise Systems, Inc. is a leading vision care health insurance company seeking a Market Manager for a 5-month contract role. The Market Manager will initiate and manage marketing strategies and campaigns, ensuring alignment with company objectives and client needs.
Information Technology & Services
Responsibilities
Initiate, develop, lead, and manage marketing strategies, positioning, initiatives, and programs in support of company objectives
Develop marketing strategies for specific customer segments (brokers, clients, consumers, providers), working with partners such as sales and product development
Measure results of marketing plans, including return on investment Identify segment expectations, needs, behaviors and attitudes through primary and secondary research
Develop and manage marketing and advertising campaigns, including working with internal creative team and external agencies
Campaigns include a range of tactics such as digital advertising, print advertising, direct mail, and email campaigns
Collaborate with communications managers to ensure positioning and promotion is aligned and effective
Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level
Serve as a central resource for all brand-related information and coordinate with business partners in creating and deploying brand-building programs
Educate business partners on brand related issues and opportunities
Establish short- and long-term goals, competitive positions, and strategies for market segment
Develop and deploy programs to maximize the distribution channels to market, increase business opportunities, and increase retention of current business in the market segment
Identify segment expectations, behaviors, and attitudes and use this understanding to develop initiatives that ensure that the customer's experience delivers on the brand Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration in order to keep the company competitive Identify strategies, develop plans, and lead initiatives that meet the needs of the market segment
Set direction for project teams and influence stakeholders to ensure products, services, and marketing programs meet the needs of this segment
Establish goals and set targets to measure success of programs for the market segment Working with communication managers, identify and direct what needs to be communicated in the market segment, based on research, competitive positioning, and value propositions, and delivered through marketing plans
Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level
Qualification
Required
Bachelor's degree in Marketing, Business, or related field, or equivalent experience
4+ years of marketing experience, preferably customer-focused experience with specific market segment
4+ years of demonstrated experience with program management and leadership skills including the ability to recommend strategic direction and influence change
4+ years of advanced understanding of marketing concepts, theories, and practices
Proven ability to problem solve, manage multiple projects simultaneously, plan strategically, and adapt to frequent change
Proven analytical and problem-solving skills
Proven advanced presentation skills
Excellent written and verbal communication skills
Skill to effectively use a variety of communication mediums and customize content for targeted audiences
Ability to travel occasionally
Preferred
Asana (Software)
Project Management Software
Benefits
ACA compliant medical coverage
Dental insurance
Vision insurance
Sick time benefits as required per State regulations
Company
Sunrise Systems, Inc.
Sunrise Systems was founded in 1990 with a clear vision to deliver world-class staffing service solutions in all labor categories, including IT consulting and solutions; all with the commitment to provide service that exceeds expectations and become the most trusted name in the industry.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Ruchi Hajra
Senior Account Manager/Client Servicing/Talent Acquisition Partner
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