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Red Bull · 3 days ago

Manager, National Field Marketing

Santa Monica, CA

Full-time

Onsite

Mid, Senior Level

$85K/yr - $128K/yr

3+ years exp

Red Bull North America is part of the global Red Bull brand, and they are seeking a National Manager of Field Marketing to support the development and execution of local field marketing strategies. This role involves collaborating with national and regional teams to ensure effective implementation of marketing initiatives that promote consumer trials and brand loyalty.

Food and BeverageWholesale

Culture & Values

Responsibilities

Collaborate with the National Director of Field Marketing to break down global and national strategies into clear and actionable deliverables for regional teams

Convert Student and Field Marketing priorities into practical, localized field playbooks, calendars, and tools or resources

Assist in the implementation of strategic programs across Field Marketing, ensuring consistency at the national level while allowing for regional customization

Work cross-functionally to establish key success metrics and KPIs for significant field programs, events, and nationwide initiatives, including trial-driving efforts and occasion-based activations

Collaborate with national marketing teams across sports, culture, branding, and media to identify key national programs that can be tailored for impactful localized implementation

Support the annual Field Marketing business planning process by providing guidance, structure, and leading national workshops to gather regional insights that help elevate field-generated ideas

Identify opportunities to scale locally-developed initiatives such as "small fires," sampling efforts, creative hacks, and event toolkits to drive replication across the United States

Take ownership of national "field-first" initiatives by preparing briefs, timelines, and training materials, while fostering cross-functional collaboration with other brand marketing divisions

Carry out field visits and performance evaluations with Field Marketing Managers (FMMs) to ensure optimal execution and adherence to brand standards

Collaborate with regional teams to uphold high standards in product trials, event quality, and efforts aimed at enhancing mental and physical accessibility among local consumers

Track key program performance indicators (KPIs) and work with FMMs to ensure accountability and implement actionable plans

Advocate for a strong field marketing presence during moments of consumption and enhance executional capabilities for sampling and brand image-building activities

Serve as a liaison between Field Marketing, Brand, Culture, Sports, and Commercial teams to ensure smooth collaboration and effective execution

Develop training materials and lead national alignment meetings to ensure regional teams are well-prepared with updated tools, campaigns, and insights

Assist in the recruitment, onboarding, and professional development of Field Marketing team members, particularly new Field Marketing Specialists (FMS) and Junior FMS

Work closely with the Talent team and Directors of Field Marketing to create standardized national training modules and performance evaluation frameworks

Qualification

Field Marketing experienceLeadership capabilitiesProject managementAnalytical approachVerbal communicationWritten communicationMeet deadlinesTraining developmentFluency in EnglishCreative mindsetAttention to detailPresentation skillsTeam collaboration