The University of Tennessee Southern ยท 1 day ago
Digital Strategist
Pulaski, TN
Full-time
Onsite
Entry, Mid Level
1+ years expThe University of Tennessee Southern is seeking a Digital Strategist to serve as their primary digital communications professional. This role is responsible for planning, developing, executing, and optimizing social media strategies to enhance the university's visibility and engagement.
Higher Education
Responsibilities
Develop and execute comprehensive social media strategies aligned with institutional priorities, enrollment goals, and brand positioning
Lead long-range and short-term content planning, including platform-specific strategies, monthly calendars, and campaign timelines
Ensure content aligns with UT brand standards, accessibility requirements, and institutional tone
Maintain accurate and current platform information (bios, headers, profile elements)
Independently manage daily content production, including writing, editing, scheduling, and publishing across all official university social media channels
Coordinate with campus partners to source stories, visuals, and timely content
Monitor social media channels in real time, responding to comments and messages professionally and consistently with university standards
Provide after-hours and weekend monitoring and support as required for events, enrollment cycles, and time-sensitive communications
Track, analyze, and interpret performance metrics to evaluate content effectiveness and inform strategy
Prepare regular performance summaries and recommendations for leadership
Monitor platform trends, algorithm changes, and emerging features to continuously improve social media performance
Adjust content strategy and execution based on performance data and contextual factors
Support the development and execution of paid social media campaigns in collaboration with marketing and enrollment partners
Coordinate workflows, timelines, approvals, and asset needs to ensure strategic timing and contextual appropriateness
Maintain documentation related to account access, procedures, and continuity of operations
Qualification
Required
Bachelor's Degree in Communications or related field
1-3 years of professional experience managing social media platforms for an organization or institution
Preferred
Master's Degree
Experience managing social media for a higher education institution
Company
The University of Tennessee Southern
The University of Tennessee Southern is a four-year public institution, and part of the University of Tennessee System.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Cheri Thomas
Professor of Business
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