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Sage Hospitality Group · 18 hours ago

Area Business Travel Sales Manager

Denver, CO

Full-time

Onsite

Mid, Senior Level

$80K/yr - $85K/yr

3+ years exp

Sage Hospitality Group is set to hire an Area Business Travel Sales Manager to join us here in Denver! The role is responsible for generating new negotiated corporate demand and growing production from targeted business travel accounts across a portfolio of luxury independent hotels.

HospitalityLifestyleReal Estate Investment

Growth Opportunities

Responsibilities

Build and execute a territory plan focused on local, regional, and national negotiated transient opportunities (corporate accounts & partnering agencies)

Active focus on prospecting (outreach, referrals, networking) to create qualified pipeline; schedule face-to-face office visits and property tours; and convert leads into preferred agreements

Own pipeline tracking in CRM (activity, stage, value, next steps) and maintain an accurate forecast; provide weekly pipeline updates to the Regional Director

Lead discovery and solution selling align client needs to the best-fit property and negotiate mutually beneficial terms like rates, value-adds, seasons/blackouts, production expectations

Plan and host relationship-building engagements (client lunches, gatherings, industry events) that generate measurable new production

Cross-sell across the portfolio while honoring each hotel’s independent brand, positioning, and production thresholds, keeping accounts in the right placement by fit and business demand

Drive production through preferred partnerships and stay active in the local community and industry networks (LoDo and broader Denver market)

Manage RFP and bid-platform activity (e.g., Lanyon, Cvent, or similar) submit competitive proposals, track outcomes, and convert wins into loaded/activated programs

Partner with Revenue Management to evaluate profitability/displacement, recommend pricing, and ensure negotiated rates and inventory strategies maximize revenue and contribution

Monitor performance and market conditions; recommend tactical adjustments based on need periods, demand shifts, and corporate travel trends

Coordinate with property-level leaders (GM, DOSM, Revenue, Reservations/Front Office, Sales Ops) to align on need periods, account priorities, and service standards

Establish clear handoffs for reservations servicing and operational follow through ensuring a seamless client experience

Provide regular reporting on pipeline, wins/losses, production trends, and competitive intelligence; share actionable insights to improve strategy and performance

KPIs will be set annually and reviewed regularly with the Regional Director of Business Travel & Transient Sales. They will also inform the incentive plan and property specific priorities across the portfolio

Execute a defined number of new preferred corporate agreements annually with documented production potential

Maintain required pipeline coverage and conversion (qualified pipeline value, stage progression, close rate, average sales cycle)

Meet activity targets tied to outcomes (outbound touches, client meetings/office visits, property tours, hosted engagements)

Deliver year-over-year growth in negotiated transient room nights and revenue for assigned accounts/portfolio

Improve segment share versus the competitive set through differentiated value, visibility, and relationship depth

Ensure negotiated rates align with strategy and profitability goals; protect contribution through appropriate seasons/terms and compliance

Qualification

Business development experienceSales pipeline managementNegotiation skillsRFP managementCRM proficiencyCustomer service skillsConsultative sellingRelationship buildingTime managementEffective communication

Required

3-5+ years of business development / negotiated transient sales experience (hospitality, corporate travel, travel management company, or adjacent B2B sales preferred)

Proven sales track record outbound prospecting, pipeline creation, and closing preferred agreements

Strong executive presence and ability to build relationships with Travel Managers, Procurement, agencies/TMCs, and senior stakeholders (including C-suite)

Skilled in consultative selling, negotiation, and structuring deals that balance client value with profitability

Comfortable managing a large portfolio while maintaining prioritization and follow through; strong bandwidth and organization

Experience with RFP and bid platforms (e.g., Lanyon, Cvent, or similar) and CRM/sales tools (Delphi, Salesforce, or similar)

Strong understanding of cross-selling and brand-fit segmentation across multiple independent luxury properties

Proficiency with Microsoft Office/Google Workspace; ability to track performance, build presentations, and communicate clearly

Minimum of bachelor's degree or equivalent

3-5 years in business development, corporate travel, or negotiated transient sales (hospitality experience preferred)

Requires knowledge of general sales techniques

Requires yield management experience

Requires highly developed customer service skills

Requires ability to hear, speak, read and write English fluently

Requires college level mathematics, spelling and reading skills

Requires effective business writing skills

Must have dexterity/mobility to meet clients on and off premises, to tour property and attend functions, to climb stairs, use door keys and operate basic office equipment

Vision to read fine print and computer screens, to see colors, to observe rooms in poorly lit conditions

Understand and follow verbal/written instructions

Work on more than one task at a time

Develop strong internal and customer relationships

Set and manage priorities and plan activities in advance

Solve problems and make sound business decisions

Respond to coaching, feedback and training

Strong and effective sales skills