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Betches Media · 3 hours ago

Content Manager, Gen Z

United States

Full-time

Remote

Mid, Senior Level

$70K/yr - $100K/yr

3+ years exp

Betches Media is a leading digital media and lifestyle destination for women, and they are seeking a Content Manager focused on Gen Z. This role involves managing the Send Help vertical, overseeing content creation, and developing strategies that resonate with the Gen Z audience while driving brand growth.

Publishing

Growth Opportunities

Responsibilities

Own and lead creative strategy for the Send Help account, driving both production and social strategy that aligns with brand goals and audience growth

Develop, launch, and oversee innovative content franchises (video-first, series-driven, and monetizable) that become cultural touchpoints for our audience

Stay ahead of platform trends and set the vision for how Betches and Send Help show up on Instagram, TikTok, Threads, and future emerging platforms

Drive performance and growth by analyzing metrics, audience behavior, and platform insights, turning data into creative opportunities

Be a face of the brand across social video content (Reels, TikTok, Stories, etc.), with a confident, funny, and relatable presence

Lead creative ideation sessions that push boundaries of what Send Help content can look like, balancing audience delight with monetization opportunities

Collaborate with branded and revenue teams to create content that is both authentic to Betches’ voice and irresistible to advertisers

Collaborate with fellow team members, including college creators, helping guide creative output and fostering a culture of experimentation and bold ideas

Cover major live cultural events (Met Gala, Super Bowl, award shows, reality finales) in real time with smart, funny, and viral content

Represent Betches and Send Help externally, building relationships with creators, talent, and partners to expand the brand’s influence

Qualification

Social media strategyContent creationShort-form video expertiseOn-camera presenceData analysisCreative developmentComedic voiceCultural fluencyEntrepreneurial mindsetAdobe Creative SuiteCanva proficiencyVideo editing skillsOrganizational skills

Required

3-5 years of experience in social media strategy, content creation, and platform-first creative development

Proven track record of creating viral, funny, and highly shareable content (examples encouraged)

Deep expertise in short-form video — TikTok, Reels, YouTube Shorts — and an instinct for what makes video-first formats thrive

Strong comedic voice and cultural fluency — you are both extremely online and adept at translating trends into smart, funny brand content

Ability to own and execute social strategy at a brand level, including audience development, platform evolution, and long-term creative direction

Strong on-camera presence and comfort being a forward-facing representative of the brand

Experience developing series/franchises that balance creativity, repeatability, and monetization

Skilled at translating data into insights, and insights into strategy

Organized, entrepreneurial, and able to thrive in a fast-moving, cross-functional environment

Proficiency in Adobe Creative Suite, Canva, or other creative tools; video editing skills are a plus

Preferred

Bachelor's degree preferred, but killer instincts, experience, and receipts are what we care about most

Benefits

Our DEI+ Commitment

Company

Betches Media

Glassdoor4.2

Betches is a female-founded and led media and entertainment brand that provides a space for all women to get real about life – funny, honest, and unfiltered.

Founded in 2011

New York, New York, USA

51-200 employees