YMCA of the USA · 1 week ago
Director of Marketing and Development
Waynesboro, PA
Full-time
Onsite
Lead/Staff, Director/Executive
$50K/yr - $55K/yr
5+ years expYMCA is seeking a Director of Marketing and Development to support their mission through financial development and brand communication. The role involves fundraising, managing campaigns, building donor relationships, and overseeing all marketing efforts.
Career PlanningCommunities
Responsibilities
Lead, manage, and implement a comprehensive development strategy
Cultivate relationships with donors and community partners
Coordinate annual and capital campaigns, special events, and fundraising activities
Solicit donations and manage donor data
Strengthen the culture of giving among staff, volunteers, and the board
Recruit, train, and manage volunteer committees and board members to support campaign efforts and philanthropic goals
Manage Financial Aid (Everyone’s Welcome) program
Develop and execute the overall marketing and communications strategy
Manage the YMCA's brand and messaging across all channels
Maintain and update the organization's website and social media platforms
Create and distribute marketing materials, including newsletters and press releases
Establish and maintain relationships with media representatives
Track analytics and report on the performance of marketing campaigns
Train and manage staff members in general communications as well as supporting campaign efforts and philanthropic goals
Shape the YMCA's voice in the community through impact-driven communications and storytelling to demonstrate community impact and build engagement
Qualification
Required
A Bachelor's degree in a related field (e.g., nonprofit management, marketing, communications, business) is required
Strong written and verbal communication, public speaking, leadership, strategic thinking, data analysis, and proficiency with fundraising/marketing software and CRM systems are essential
Strong organizational skills and the ability to manage multiple tasks
Familiarity with and enthusiasm for the mission of the YMCA is essential
Preferred
An advanced degree or certification is preferred
A minimum of 5-10 years of progressively responsible experience in development, marketing, or revenue-focused leadership roles, preferably within the nonprofit sector, is preferred
Experience with social media, digital marketing tools (like WordPress, Constant Contact, Adobe), and data analysis is preferred
Company
YMCA of the USA
YMCA of the USA is the national resource office for the nation's YMCAs. Located in Chicago, IL, YMCA of the USA exists to serve YMCAs.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Suzanne McCormick
President & CEO
Recent News
First Five Years Fund
2025-09-19
2025-03-30
Company data provided by crunchbase