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First Entertainment Credit Union · 3 days ago

Director, Digital Marketing

Full-time

Hybrid

Mid, Senior Level

$135K/yr - $160K/yr

5+ years exp

First Entertainment Credit Union is looking for a Director, Digital Marketing with an innovative mindset to join our journey to create a best-in-class digital experience for our members. The ideal candidate will oversee and execute digital marketing campaigns, focusing on social media strategy, online advertising, and marketing automation management.

BankingFinancial ServicesNon Profit

Responsibilities

Lead audience segmentation, targeting, content creation, deployment, analytics, and advertising campaign optimization

Monitor digital campaign performance and identify optimization opportunities, recalibrate targeting, messaging, and creative assets based on audience behavior and responses to maximize ROI

Leverage data, analytics, and customer insights to implement strategies across digital touchpoints, delivering tailored content, product recommendations, and offers to member segments while enhancing engagement, loyalty, and lifetime value

Work cross-functionally and with our external partners to design, develop, and optimize website and landing pages, ensuring a seamless, user-friendly experience

Achieve established growth marketing goals regarding leads at all funnel stages, website visitors, SEO rankings, and other program goals

Use innovative, data-informed approaches to drive audience development across email, SMS, social and emerging platforms

Forge and maintain strategic social partnerships to amplify brand presence and engagement

Strategize and roadmap social initiatives, ensuring alignment with broader business goals

Conceptualize and implement robust test-and-learn digital roadmaps to drive incremental growth and innovation

Identify and maintain the relationship with marketing technology stack providers to deliver a best-in-class digital experience for current and potential members and aid in reaching organizational KPIs

Perform other tasks as required

Qualification

Digital marketing strategySEOSocial media analyticsMarketing automationWebsite optimizationContent creationData analysisCustomer insightsEffective communicationTeam leadership

Required

Bachelor's degree in Marketing, Communications, Computer Science, Business or related field

2 years in a supervisory capacity required

Proficiency with social media scheduling and analytic tools required

Proficiency with SEO, WordPress, HTML or similar required

Working knowledge of Credit Union or banking products and services, procedures and guidelines, and field of membership requirements

Thorough knowledge of regulations applicable to essential responsibilities

Effective communication skills across all levels of audience

Preferred

MBA preferred

A minimum of 5 to 7 years of work-related experience in a full-service financial institution or experience in a related position in a related field highly preferred