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SamCart · 8 hours ago

Paid Media Manager

United States

Full-time

Remote

Senior Level

5+ years exp

SamCart is an eCommerce software platform designed for creators who want to build profitable digital businesses. They are seeking a Paid Media Manager to own and scale paid acquisition across multiple platforms, with a primary focus on Meta. The role involves performance analysis, creative strategy, and budget management to enhance customer acquisition efficiency.

Content CreatorsE-CommerceE-Commerce PlatformsSubscription Service

Comp. & Benefits

Responsibilities

Own day-to-day performance across:

Meta (primary)

Google Search

Display

YouTube

Expansion channels (such as Reddit, X, etc.) as we test and scale

Build and manage account structures designed for scale, not short-term hacks

Allocate budget based on ROAS, CAC, and full funnel performance

Test constantly and be in the ad accounts, all day every day

Diagnose CAC issues across the entire acquisition funnel

Ad → CTR

Landing page CVR

Checkout CVR

Identify where performance breaks down and propose clear solutions

Partner with full Marketing team to improve performance in ads, landing pages, and full funnel

Make data-backed recommendations and implement changes directly

Understand what creative works on each platform and why

Leverage AI tools and design team to make high volume of new creative for all ad accounts, knowing where to prioritize and what volume is needed to avoid creative fatigue

Iterate on hooks, angles, and formats

Partner with copywriters and AI to write high-performing headlines, captions, and ads

Analyze creative performance patterns and apply learnings across channels

Balance velocity with insight—testing fast and learning fast

Use platform data + internal analytics to evaluate true performance

Understand attribution limitations and work within them intelligently

Track and optimize toward:

CAC

Day 1 ROAS

Payback period

Funnel conversion rates

Communicate performance clearly to stakeholders

Qualification

Meta AdsPaid media budget managementFull-funnel performance analysisGoogle SearchYouTube advertisingCreative strategyData analysisCommunicationTeam collaborationAdaptability

Required

5+ years managing paid acquisition yourself for high-spend accounts that drive ads directly to purchases

Deep hands-on experience Meta Ads, with comfort expanding across Google Search, YouTube, and emerging channels

Proven experience managing and scaling paid media budgets up to $1M/month across one or more platforms

Demonstrated ability to manage multiple paid channels simultaneously without losing performance rigor

Deep understanding of full-funnel performance (and how to fix), including: Ad-level performance (CTR, CPM, CPC), Landing page and funnel conversion rates, CAC, ROAS, payback period, and revenue efficiency

Experience in diagnosing performance issues beyond the ad platform, including landing pages, offers, and conversion flows, and fixing them yourself

Comfortable working in a fast-moving, test-and-learn environment

Low ego and works well with others

Excellent communication skills