Baker Publishing Group · 1 month ago
Marketing Copywriter
6030 Fulton Street East, Ada, MI 49301, USA
Full-time
Onsite
Mid Level
4+ years expBaker Publishing Group is seeking a creative, strategic, and detail-oriented Marketing Copywriter to join their publishing team. This role is responsible for crafting compelling copy that elevates authors' voices and drives awareness and sales for their books.
PublishingReligionSocial Media
Responsibilities
Write or freelance copy for the trade catalog and online retailers, including routing copy for review by marketing, editorial, and authors; manages catalog routing schedules and process
Write or freelance copy for book covers in conjunction with marketing and editorial teams; sends all back cover copy to authors for input
Maintain copy database, ensuring consistency and accuracy of data including catalog copy, cover copy, author bios, endorsements, and review excerpts
Manage freelance copywriters as needed
Review, proofread, and revise a variety of marketing copy
Maintain brand voice and style consistency across all marketing materials
Partner with marketing, publicity, and editorial teams to shape and understand the vision, audience, and positioning of each title
Actively participate in book titling meetings to create distinctive book titles
Work collaboratively with authors to refine messaging and ensure accuracy and alignment with their voice when needed
Translate complex book themes into concise, compelling consumer benefit statements
Work independently to manage a high volume of writing projects while meeting tight deadlines
Qualification
Required
Bachelor's degree in Marketing, English, Communications, Journalism, or related field
Minimum of 4 years of copywriting experience, ideally in book publishing or media
Proficiency in the Chicago Manual of Style
Demonstrated skill in writing persuasive marketing copy with strong attention to detail
Ability to synthesize and articulate compelling messages from long-form content (books, interviews, manuscripts)
Strong understanding of best practices writing for online retail channels (Amazon, B&N, Christianbook, etc.)
Excellent grammar, editing, and proofreading skills
Preferred
Experience writing for multiple genres (nonfiction, Christian living, memoir, etc.)
Familiarity with SEO, metadata, and digital marketing
Working knowledge of AI tools
Understanding of the book publishing process, including editorial, design, and production workflows
Experience writing for faith-based and general audiences
Benefits
Health
Dental
Group life insurance
Short- and long-term disability insurance
Paid time off
Paid medical leave
Paid parental leave
401(k) after three months
Others
Company
Baker Publishing Group
Baker Publishing Group publishes high-quality writings that represent historic Christianity and serve the diverse interests.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Kevin Nichols
COO/CFO
Recent News
Morningstar.com
2025-09-23
2024-10-29
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